Posts Tagged ‘tips and tricks’
Email Marketing In The Auto Industry Is Dead – Why It’s Time to Resurrect It
Very few online auto parts retailers make proper use of email marketing, which means email marketing is dead. But email marketing works! Which is why we say, “long live email marketing!” In this article, we’ll explain what a good email marketing program looks like, and how parts etailers and parts manufacturers can leverage email to grow.
Read More6 Simple Rules For Marketing Your Parts Or Auto Service Online
What kind of business owner would you be if you weren’t interested in improving upon your marketing? Today we give you our most simple, yet effective, marketing rules.
Read MoreParts Marketing Idea – Play Ads While Customers “Hold” On Your Phone System
When a current or potential customer calls your business and is placed on hold, what do they hear? Most phone systems allow for some sort of “looped” audio. Some companies simply play music, some just have the generic “music on hold” that’s provided with the phone system. But this is a missed opportunity! If you’ve…
Read MoreAuto Parts Marketing Ideas – Get Inspired!
An ecommerce auto parts site is always competing. Keeping your store’s marketing efforts fresh and updating content is imperative in this highly competitive arena.
Read MoreAuto Parts Pay-Per-Click Advertising – Tips and Best Practices
PPC advertising is arguably the best way to spend your auto parts (and accessories) advertising dollar. Pay-per-click is easy to track, easy to optimize for efficiency, and easy to budget for. At Spork, we help everyone in the auto parts and accessories industry manage pay-per-click advertising:
Read MoreHow to Benchmark Your Closest Competitors And Grow
In our previous article about competitive comparison, we talked about the importance of focusing on close competitors, how to identify close competitors, and a basic approach to studying competitors. In this article, we’re going more in-depth on items to study as well as tools available to make benchmarking easier.
Read MoreHow To Keep Your Ecommerce Blog From Being Terrible
A terrible ecommerce website blog isn’t always easy to spot. This is because terrible blogs often have a positive impact on a website: A terrible blog will still bring traffic to a website via search engines A terrible blog makes a site look active and maintained, which boosts consumer trust A terrible blog will offer…
Read MoreThe Power Of Controversial Content – And The Risks
We’ve all heard the popular adage “any press is good press.” With caveats, the adage is mostly true. While good press is best, any press (even “bad” press) can be beneficial. Which brings us to controversial content.
Read MoreAuto Part And Accessory Content Marketing – The Basics
“Content” is any web-based tool, resource, or information that the public will find useful, informative, or entertaining. “Content marketing” is just what it sounds like – using the content the public loves to market your business. In the 1990s, before the Internet took off, the most common form of “content marketing” was a phone book.
Read MoreHow A Simple, Easy To Understand Return Policy Can Boost Sales
One of the biggest concerns consumers have about buying auto parts online: getting stuck with an unwanted part. This is because most online shoppers have been burned by a tricky online return policy, causing most online buyers to worry about return policy verbiage.
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