Spork banner 5 ad tips

Advertising is brutally simple, at least in concept: Come up with a message Blast that message on a particular ad medium Measure the results Refine and repeat The trouble is, most advertisers struggle with steps 1, 3, and 4. Coming up with a message requires research and testing. Measuring results requires analysis. Refinement requires all…

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Ebay Amazon fundamentals

eBay and Amazon sell a lot of auto parts and accessories. So do Sears.com, Newegg, and Rakuten. All of these sites are open to 3rd party auto part retailers, and many find them to be a great source of additional revenue. Here’s a rundown of each marketplace, with some tips and advice.

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Price match guarantee

Offering your customers a price match guarantee is a great way to incrementally boost sales and – more importantly – build trust. When people see that you’ll match any price, they’re less inclined to check your pricing and less concerned about paying too much. As a result, the vast majority of your customers will never…

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Negotiate shipping services

Did you know that you can negotiate with shipping companies over service fees and charges? Now you do, and that probably already has you excited. After all, shipping is a huge expense for part retailers, and also a great place to squeeze out some additional margin. While this is not a complete list of price…

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Shipping refund money

As a parts retailer, you spend a lot of money on shipping. In fact, shipping might be one of your biggest expenses. Therefore, when there’s a possibility of getting a refund from your shipping provider, you should try to get it. Here’s what you need to know.

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Product pages tips

A product page is a landing page, and a good landing page is one that “gets the sale.” In order to maximize sales revenue, it’s a good idea to review the content and structure of your product pages, with an eye towards addressing the concerns and objections of potential buyers. While there are a lot…

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Hidden cost of Auto Parts Website Templates

When you’re finally ready to take the leap into selling parts online, it can be extremely tempting to purchase a website template. They’re cheap, you don’t have to know how to code, and you don’t have to hire a website designer. But website templates are one of those things that are simply too good to…

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Best Practices for Auto Parts Website Designs

As much as we wish we could tell you the old adage, “If you build it, they will come” applies to your website, we can’t. Simply having a site that offers parts for sale isn’t enough. To be a successful ecommerce retailer, you need to design your site to draw customers in and, ultimately, convince…

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