Posts Tagged ‘tips and tricks’
Who Are the Best Influencers for Marketing Auto Parts and Accessories?
The conventional wisdom in influencer marketing says:
Read MoreThe Best Selling Auto Parts On eBay
eBay is one of the world’s largest automotive parts and accessories ecommerce platforms. Whether you’re a parts manufacturer with a global footprint or a small reseller just getting started, eBay is worth your time. What follows is an outline of the best-selling types of parts and accessories on eBay, plus some auto industry specific recommendations…
Read MoreThe Best Third-Party Review Platforms For Parts And Accessories Ecommerce
One of the keys to selling auto parts and accessories online is trust. Trust comes from a strong brand, a nice-looking website, and lots of product reviews. Most of the time, you want product reviews to come from a third party to really maximize trust. In this post, we’ll explain more about third-party reviews, offer…
Read MoreUse A Vehicle Giveaway To Market Your Store At A Fraction Of The Cost – Shared Sweeps
Few things get consumers more excited than a life-changing giveaway. Part and accessory consumers especially get excited about a chance to win a race-prepped Porsche, a collectible modern classic, a custom resto-mod Chevy square body, etc. and so on. Parts and accessories buyers are car “nerds,” after all, so a cool vehicle giveaway is all…
Read MoreGoogle Advertising For Auto Parts – 5 Oddball Tips
With more than a decade of experience managing Google Ads campaigns for auto part and accessories companies, we thought we’d share some of the oddball tips and tricks we have picked up along the way. If you’re in charge of advertising at your company, you might find at least one of these tips helpful.
Read More7 Tips For Reducing Shipping Costs On Auto Parts
Shipping is often a ecommerce company’s greatest expense. Therefore, anything your company can do to keep shipping costs down will have a big impact on profits. Here are seven of our best tips for reducing ecommerce shipping and fulfillment costs.
Read MoreHow To Organize An Auto Parts Ecommerce Site
There are two ways that most auto parts and accessories ecommerce websites are organized: Category-Based Organization, where the consumer finds parts by navigating categories, sub-categories, and sub-sub-categories Year-Make-Model Search + Categories, where the consumer filters all parts by year, make, and model before they see any categories Both options have merit, and deciding between these…
Read MoreParts and Accessories Packaging Design Tips For Ecommerce
Packaging is a key component of ecommerce success – so much so that many auto parts and accessories manufacturers should re-evaluate all of their existing packaging. For years, packaging has been designed with two primary concerns: Packaging as a sales tool – Conveying product value, helping the customer visualize product ownership, and addressing common objections.…
Read MoreCoping With Dramatic Changes In Google Rankings And Traffic – Auto Parts eCommerce
For the most part, Google rankings and traffic are fairly consistent. Google likes sites with good quality content, good quality links that were obtained in a natural (or mostly natural) way, and that have good engagement/performance metrics (mobile friendly, low bounce rates, etc.). If your site has all of these things, you get traffic from…
Read MoreSelling Parts On eBay, Amazon, And Other Marketplaces
eBay and Amazon sell a lot of auto parts and accessories. So do Sears.com, Newegg, and Rakuten. All of these sites are open to 3rd party auto part retailers, and many find them to be a great source of additional revenue. Here’s a rundown of each marketplace, with some tips and advice.
Read More