SEMA Archives - Spork Marketing

Is SEMA Worth It? What About AAPEX?

If you work in the parts and accessories industry, you probably have mixed feelings about SEMA and AAPEX. Either: At Spork, we have nothing but love for the SEMA and AAPEX shows. Still, most of the people we know in the industry are over it.

SEMA Market Reports Show That Industry Needs Better Content

If you’re in the business of selling parts and accessories, a SEMA membership is probably a worthwhile investment. Not only does membership entitle you to attend the world’s greatest car show, but it also gets you some awesome market research info like the SEMA annual report. Free for SEMA members, you can download the report…

The Fastest Growing After-Market Part And Accessory Segments

When I reviewed the 2013 SEMA annual marketing report a few weeks ago (which I wrote more about here), a table in the first few pages of the report caught my eye. Essentially, this table tallied the annual revenue of after-market parts and accessories by segment. Without revealing specific numbers (SEMA wants you to pay…