American Express logo on computer

There’s a long list of companies that don’t want to accept American Express (AMEX), including a lot of auto parts and accessories etailers. AMEX charges hefty fees, their chargeback policies are skewed in the customer’s favor, and they can be difficult to work with whenever there’s a dispute. Compared to VISA and MasterCard, AMEX is…

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Selling Auto Parts on eBay

Selling auto parts on eBay can be a good way to increase revenue. While it’s not necessarily the most profitable place to sell auto parts (most eBay retailers who drop-ship are earning just 2 or 3% profit margins), eBay offers the possibility of substantial sales volumes. Additionally, for start-up parts retailers, eBay can be a…

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Credit card fraud has always been an issue in ecommerce, but – lately – it seems to have increased. We’ve heard this from our clients, and recent news reports have mentioned this as well. So, in response to these reports, we’ve put together a comprehensive guide to preventing credit card fraud for auto parts and…

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Selling auto parts and accessories on marketplace sites like Amazon, Jet, eBay, or Walmart.com can be a great way to sell a large volume of product for a small (but consistent) profit margin. It’s a tricky business to get into, but it’s definitely working for quite a few companies that drop-ship their products. However, a…

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RPMWare, software solutions for aftermarket auto parts

An Interview With Parts Industry Insiders, Matt Gold and Kyle West In our third post for Spork Marketing’s interview series, we talk with Matt Gold, President & Data Czar and Kyle West, Founder & Chief Geek, from RPMWare.  As enthusiasts, both Kyle and Matt understand aftermarket auto shops and manufacturers don’t want to spend time maintaining part prices.…

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Shoppers are always looking for a deal. Research shows that discount codes and promotional offers can drive customers to your site and boost sales, which shouldn’t come as a surprise. The trouble is, special offers can kill profitability (especially for smaller etailers that are dependent on drop-shipping). But we have good news: There are coupons…

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No app parts retailers

Mobile apps can be a great marketing tool for specific situations, but generally speaking they’re a bad idea for most auto part retailers. Here’s why: It’s very difficult to get customers to install them They’re expensive to develop and maintain, which makes ROI a challenge Let us explain.

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How to Choose an Auto Parts Marketing Niche

While there are some ecommerce sites that manage to achieve great success trying to be “the Amazon of parts and accessories,” most successful ecommerce sites find success focusing on a specific niche of the auto parts market. A niche focus is often a make or break proposition for new retailers: If you cast your net too…

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5 reasons OEM parts dealers should sell parts online

We’ve had a handful of parts staff, parts managers, general managers, and dealer principals ask us “Why should we sell parts online?” over the years, and we decided to put together this short list of reasons for dealers to sell OE replacement parts online.

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