Redesigning Your Ecommerce Website? Here’s The Best Practice Process

Best Process for REdesigning an Ecommerce Site

Website redesigns can be perilous: Redesigning an old, out-of-date site is usually really smart, but sometimes old and out-of-date sites are surprisingly effective. Redesigns typically impact organic search traffic and rankings. Sometimes, the impact is positive. Sometimes it isn’t. Redesigns that don’t incorporate data and consumer research usually don’t work well. Many companies have experienced…

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How Much Is A Single Video View Really Worth?

Before investing in video production – which can range in price from a few hundred dollars to tens of thousands – it’s a good idea to understand the value a video can provide. In this article, we’re going to talk about the value of video views on both an objective and subjective basis. If you’re…

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How Long Does It Take To Test Auto Parts Advertising?

How to test your auto parts ads

Trying out new advertising opportunities is always a good idea – you never know what works until you give it a shot. The question is, how long does it take to determine if advertising works or if it’s a waste of money? To answer this question, you’ll need to do two things.

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3 Things Every Auto Parts Etailer Must Know About Content Marketing ROI

3 things auto parts etailers must know about content marketing roi

An effective online marketing strategy starts with a solid content marketing plan. Content marketing works because: It’s helpful. Your content will help people understand your brand, learn how your product(s) address their pain points, offer solutions to problems, etc. It boosts consumer trust. Would you rather buy parts from someone who knows all about parts,…

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How To Track Part Sales Back To An Online Video

Video ROI

A wise man once said something akin to “I know I’m wasting half my advertising budget, I just don’t know which half.” If you’re an auto parts manufacturer or retailer who’s invested in online video, you can probably relate to this complaint. For most companies investing in online video: You know people are watching your…

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What’s The Value Of An Online Video? Metrics and ROI

Online video ROI

One of our favorite expressions at Spork is “you can’t manage what you can’t measure.” A lot of manufacturers and retailers in the auto parts and accessories industry have made big investments in online video. But what’s the ROI of these videos? Are these videos a good use of resources? Do they generate sales? In this article,…

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Web Site ROI – Analytics

Calculating Parts Ecommerce Website ROI

The first step to maximizing the return on investment (ROI) of your web site is to look at how the site is being used. Analytics software is the tool for learning exactly how your web site is being used by your visitors. An analytics package can tell you:

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Web Analytics 101 – What You Must, Should, And Could Be Tracking

An auto part and accessory retailer's guide to web analytics and tracking

The importance of tracking and web analytics is well understood. However, despite the consensus, a lot of online parts retailers aren’t tracking what they should be. From neglecting call tracking and campaign-specific URLs to failing to use Google Analytics to its full potential, there’s a lot that could be done to improve tracking on your average auto parts…

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How Much Is A Website Redesign Really Worth?

website redesign worth

The last time we redesigned the Spork Marketing website, it was accomplished after dragging our feet for almost two years. It was a slow process for us because: We lacked focus and direction when it came to deciding on a new layout There didn’t seem to be a reason to rush – our old site performed…

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