How to test your auto parts ads

Trying out new advertising opportunities is always a good idea – you never know what works until you give it a shot. The question is, how long does it take to determine if advertising works or if it’s a waste of money? To answer this question, you’ll need to do two things.

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An auto part and accessory retailer's guide to web analytics and tracking

The importance of tracking and web analytics is well understood. However, despite the consensus, a lot of online parts retailers aren’t tracking what they should be. From neglecting call tracking and campaign-specific URLs to failing to use Google Analytics to it’s full potential, there’s a lot that could be done to improve tracking on your average auto parts website.…

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Parts.OlatheToyota.com

Website redesigns can be a bit perilous: Redesigning an old, out of date site is usually really smart, but sometimes old and “out of date” sites are surprisingly effective. Redesigns typically impact organic search traffic and rankings. Sometimes, the impact is positive. Sometimes it isn’t. Redesigns that don’t incorporate data and consumer research usually don’t…

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website redesign worth

The last time we redesigned the Spork Marketing website, it was accomplished after dragging our feet for almost two years. It was a slow process for us because: We lacked focus and direction when it came to deciding on a new layout There didn’t seem to be a reason to rush – our old site performed…

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