The High Cost Of Revenue-Based Marketing Fees

calculator invoice and high cost of revenue based marketing fees

There are two ways that most marketing agencies charge for their services: A fee for a service, where the agency and the client agree to charge a fixed dollar amount for a service A fee as a percentage of revenue, where the agency takes a slice of the total in exchange for services At first…

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Ecommerce Businesses: Hire Marketing Staff Or Hire An Agency?

Many small and mid-sized ecommerce companies struggle with the following question: Should we hire an agency or add marketing staff? While the two options aren’t mutually exclusive, this article will offer our perspective as an agency, as well as our observations about in-house staff from our side of things. Both options have pros and cons,…

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Four Crucial Tips For Choosing An Ecommerce Website Designer

Ecommerce website design tips

While our company offers web design and development services for auto parts ecommerce companies, we don’t take on every project that comes our way. Still, we have a lot of experience with design and development, and we’ve seen what can go wrong. Here are four tips for avoiding the biggest problems that occur during a design…

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Do Not Hire An Automotive Content Writer Until You Read This

Do not hire an auto writer until you read this article.

NOTE: We know our headline is over the top. But stick with us – we might be able to save you some time and money. Let’s talk about why companies hire automotive content writers: They’re engaged in content marketing in-house, and they need a writer who knows about cars They want to start blogging but don’t have…

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Five Simple Ecommerce Site Branding Tactics

The Starbucks brand is strong

The word “branding” means different things to different people, largely based on what industry they work in and their job title. To some, branding is advertising without a clear and immediate transactional goal. To others, it’s giving all your products clever names, just as Starbucks calls a large coffee a “venti” rather than a large.…

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