Posts Tagged ‘online auto parts’
Ecommerce Abandoned Carts: A Plan of Attack
It’s estimated that 69.89% of online shopping carts are abandoned. That means that – on average – seven out of 10 online shoppers will put something in their cart and then leave a website without making a purchase. In auto parts, we find cart abandonment rates range from about 60% all the way up to…
Read MoreSpork Marketing’s 2018 Auto Parts Ecommerce Shipping Survey Results
Our 2018 shipping survey is completed, and the results are below. We’ll start by explaining why we created this survey and what we hoped to learn, and then highlight some of the key takeaways from our data.
Read MoreWhat eTailers Need to Know About Ecommerce Fraud {Infographic}
Auto parts etailers are selling sought-after products, which means crooks are actively working the system to scam you for free product. While a certain amount of fraud is a cost of doing business, there are some things every etailer can do to reduce fraud.
Read MoreThe How And Why Of Social Media Marketing In Auto Parts Ecommerce
When a car breaks, people who want to buy the parts they need online don’t go to Facebook or Twitter to order a replacement. Instead, they go to Google (or Bing) and search. So, if you’re an online parts retailer, the best place to acquire new customers is from a search engine. Likewise, if you’re…
Read MoreAsk Spork Marketing: How Fast Does Google Index A Website?
An auto parts ecommerce client recently asked us this question: When I make a website live, we add the site and site map to the Google Search Console, but I’m finding that not all of the pages are getting indexed as quickly as I thought they would. Do you have any insight into how and…
Read More5 Ways To Fight Credit Card Fraud in Parts Ecommerce
Credit card fraud has always been an issue in ecommerce, but – lately – it seems to have increased. We’ve heard this from our clients, and recent news reports have mentioned this as well. So, in response to these reports, we’ve put together a comprehensive guide to preventing credit card fraud for auto parts and…
Read MoreAuto Parts Ecommerce and Mailchimp – What You Need To Know
There are dozens of email marketing systems available to auto parts etailers. Some of our client’s favorites include ConstantContact, Campaign Monitor, Drip, and Emma. However, there is one email marketing system we prefer over them all: Mailchimp.
Read MoreGoogle’s Advice On Hiring An SEO Consultant
Advice from Google and Spork Marketing on finding and hiring the best search engine optimization consultant, with a list of what you should watch out for.
Read MoreThe First Thing People Do When They Want (Or Need) A Part
Here’s a question that everyone reading this post ought to have an answer for: What’s the FIRST thing consumers do when they need (or want) to buy a part or accessory? The answer might surprise you.
Read MoreAre MAP Policies Good or Bad For Auto Parts Ecommerce?
MAP policies – or minimum allowed price policies – are increasingly popular in the after-market parts and accessories industry, and for good reason: without MAP policies, parts are often offered on eBay or Amazon at cost plus a very small margin. By adopting MAP policies, brands have made it possible for online and offline retailers…
Read More