online auto parts Archives - Spork Marketing

Why Self-Hosted eCommerce Is Dying (And Why Shopify Is Eating the World)

I hate to admit it, but the ecommerce industry is moving away from self-hosted platforms. I hate it because – for about 20 years now – I’ve been promoting open-source ecommerce. I’ve been a big proponent of WooCommerce for years, especially for parts and accessories manufacturers looking for a way to control the way their…

Auto Parts Marketing Strategy Overview

The simplest way to develop a parts and accessories marketing strategy is to identify all the ways that auto parts (and accessories) are sold, and then work backwards. That’s exactly what we’re going to do in this post. There are basically four sales channels for all parts and accessories: Each of these four sales channels…

Miva: Ecommerce Without Growing Pains

A lot of part and accessory brands are looking for an ecommerce platform that: One option that does all of the above is Miva. Miva describes itself as an enterprise-grade ecommerce platform that focuses on large, mid-market merchants. For companies in the parts and accessories industry, that means helping to manage huge catalogs, making sure…

Why Year-Make-Model (YMM) Pages Are Usually a Bad SEO Strategy

At first glance, creating a bunch of Year-Make-Model (YMM) pages might seem like a great SEO strategy. After all, YMM is how many people think about their vehicles. Shouldn’t your website match how customers search? Not so fast. In our experience working with aftermarket parts and accessories retailers, the “build lots of YMM pages” approach…

It’s Time To Start Outlining Sales for Black Friday and Cyber Monday – 2025 Edition

The fourth quarter can be a goldmine for parts and accessories ecommerce, but only if you plan ahead. With warnings about reduced consumer spending this Q4 and online competition at an all-time high, it’s smart to prepare now to maximize revenue. In this post we’ll map out suggested promotions, creative strategy, and related “stuff” for…

New Product Launch Marketing Guide Part 7 – Refine, Revise, and Retarget

We’ve learned a lot about launching new parts and accessories over the 17 or so years we’ve been in business, so we’ve put together a multi-part guide as a reference. This is the last article in our series, and its’ focused on refining and revising work that’s already been done to maximize performance.

How To Make Google Analytics More Accurate – Use Server-Side Tracking

If your company relies on Google Analytics to measure website and advertising performance, you’ve likely noticed flaws in your data. As great as Google Analytics is, there are inherent inaccuracies with GA due to its reliance on tracking cookies and referrer data. But there’s a solution: server-side tracking.

Has Google Search Peaked? Survey Shows Consumer Behavior is Changing

For the last 18 months or so, our agency has noticed a steady decline in Google organic search traffic. While the declines haven’t been disruptive from a sales standpoint (organic revenue is steady or increasing for most clients), the drop-off in traffic has been startling. For some clients, organic search traffic is down over 30%.

New Product Launch Marketing Guide and How-To Part 1 – Competitive Analysis

Launching a new product is one of the biggest challenges in marketing: We’ve learned a lot about launching new parts and accessories over the 17 or so years we’ve been in business, so we’ve put together a multi-part guide as a reference. If you’re a parts or accessories manufacturer launching a new product, this guide…

Data Here-to-There: Simple Solutions That Connect Sellers And Distributors

Navigating auto parts e-commerce can be overwhelming, especially when managing ever-changing product data, inventory updates, and distributor relationships. Data Here-to-There has apps and tools that integrate with popular platforms like Shopify and BigCommerce, helping to automate complex tasks like data synchronization and inventory management. Can you describe your product/services as if I knew nothing about…