As you may already know, Twitter is a free social marketing service that enables users to send and read messages known as “tweets,” or short messages delivered to followers. Tweets can be sent and received via the Twitter website, on your cell phone, or through a 3rd party tool.

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When a car breaks, people who want to buy the parts they need online don’t go to Facebook or Twitter to order a replacement. Instead, they go to Google (or Bing) and search. So, if you’re an online parts retailer, the best place to acquire new customers is from a search engine. Likewise, if you’re…

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Does your marketing strategy consider the entire customer buying process? Consumers tend to take a variety of actions before making a purchase, and marketing to potential customers in various stages of the buying process is a best practice. Here are some tips to help auto parts and accessories companies market to consumers at key points…

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Brand Monitoring Important - Marketing

Monitoring mentions of your company’s brand name is one of the “little things” that can make a big difference. The benefits of brand name monitoring are considerable: You can diffuse upset customers before they go on an “Internet review rampage” You can leverage recent press mentions You can gain insights into your branding With an…

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Auto Parts & Accessories content marketing basics

“Content” is any web-based tool, resource, or information that the public will find useful, informative, or entertaining. “Content marketing” is just what it sounds like – using the content the public loves to market your business. In the 1990’s, before the Internet took off, the most common form of “content marketing” was a phone book.

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Web martketing strategy1

Selling auto parts online is pretty simple: You provide customers with the information they need to make a purchase decision You gain the customer’s trust You reassure the customer and get them to put their part in the cart The problem? While the process is simple, executing the process is very difficult. You need a…

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Adam Audette SEO for ecommerce

When I started working in online marketing in 2006, most SEO practices – like directory submission, link exchanges, blog commenting – were “tricks.” They weren’t about establishing expertise, building trust, connecting with potential customers, etc. They were all about rankings. When these tricks began to lose their effectiveness in 2008, a lot of people said “SEO…

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