Posts Tagged ‘marketing basics’
Basic Facebook / Instagram Strategy And Tactics For Parts Manufacturers And Retailers
A lot of marketers and marketing agencies advocate aggressive marketing efforts on Facebook and Instagram (well, technically “Meta” now) and tell brands and retailers to pour resources into making cool creative, writing clever posts, and so on. At Spork, we see it a little differently. Most companies are putting too much time into Facebook and…
Read MoreParts Ecommerce SKU Best Practices
If you run a parts ecommerce website, you’re juggling a lot of product ID data-SKUs, MPNs, ASINs, UPCs, and so on: You need a manufacturer’s part number (or brand SKU) to place a wholesale order. You need a GTIN or UPC to track inventory and/or improve your Google Shopping Ads performance. You may have a…
Read MoreGeographic Map of Website Users – Google Analytics For Beginners
One of the coolest features of Google’s free analytics system is that it can show you a geographic map of your website’s users. Geographic maps can help determine top markets, the effectiveness of offline campaigns, where to target special offers and advertisements, and more. This info is also interesting and dare we say “fun to…
Read MoreWhat Are Users, Sessions, And Pageviews? Google Analytics For Beginners
While we’re not going to say that Google Analytics is simple, there’s quite a bit you can learn about your site with an understanding of a few basic concepts. Let’s start with the relationship between users, sessions, and pageviews.
Read MoreAuto Part And Accessory Content Marketing – The Basics
“Content” is any web-based tool, resource, or information that the public will find useful, informative, or entertaining. “Content marketing” is just what it sounds like – using the content the public loves to market your business. In the 1990s, before the Internet took off, the most common form of “content marketing” was a phone book.
Read MoreHow A Simple, Easy To Understand Return Policy Can Boost Sales
One of the biggest concerns consumers have about buying auto parts online: getting stuck with an unwanted part. This is because most online shoppers have been burned by a tricky online return policy, causing most online buyers to worry about return policy verbiage.
Read MoreLeverage Offline Events To Drive Online Sales
Auto parts retail is growing rapidly on the internet, so much so that many traditional “brick and mortar” retailers are struggling to grow. However, this shift from traditional retail to online retail doesn’t mean that so-called “offline” marketing is a waste of time for etailers. In fact, online-only part and accessory retailers can benefit greatly…
Read MoreUsing Email and Social Media to Build Customer Loyalty
Your best customer is one that you’ve already done business with. Your previous customers: Trust you enough to buy from your company (they’ve done it before) Know how to use your site, what to expect, etc. If you’ve done all the right things, your previous customers like your company Studies have shown that repeat customers…
Read More5 Tips to Get the Most Out of Your Website Advertising
Advertising is brutally simple, at least in concept: Come up with a message Blast that message on a particular ad medium Measure the results Refine and repeat The trouble is, most advertisers struggle with steps 1, 3, and 4. Coming up with a message requires research and testing. Measuring results requires analysis. Refinement requires all…
Read MoreDealing With Automotive Ecommerce Data
While there’s nothing easy about selling auto parts online, wrangling product data is no picnic. One could say that managing product data is the hardest part of selling parts online (arguably). This is because product data is considerable, complex, and constantly changing. Ecommerce platforms that are designed to manage automotive data do a great job…
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