Posts Tagged ‘how to’
Why Brand Name Monitoring Is So Important – And How To Do It
Monitoring mentions of your company’s brand name is one of the “little things” that can make a big difference. The benefits of brand name monitoring are considerable: You can diffuse upset customers before they go on an “Internet review rampage” You can leverage recent press mentions You can gain insights into your branding With an…
Read MoreHow To Shoot Your Own Ecommerce Product Photos
Compelling product descriptions are a best practice for ecommerce (as we’ve written about before), but a great written description is not enough to sell a part or accessory. If you want your site to grow, you need high quality photos of your products. The good news: It’s easy to produce good quality product photos, even…
Read MoreHow To Track Part Sales Back To An Online Video
A wise man once said something akin to “I know I’m wasting half my advertising budget, I just don’t know which half.” If you’re an auto parts manufacturer or retailer who’s invested in online video, you can probably relate to this complaint. For most companies investing in online video: You know people are watching your…
Read MoreCommon Email Problems In Ecommerce – And How To Solve Them
Email issues are a common problem for online retailers. More times than we can count, clients have asked us for help with email deliverability issues (people not getting emails), email reliability issues (email doesn’t always work), email storage problems (not enough storage), email organization, etc. Whether you have an ecommerce website or not, the following…
Read MoreHow to Benchmark Your Closest Competitors And Grow
In our previous article about competitive comparison, we talked about the importance of focusing on close competitors, how to identify close competitors, and a basic approach to studying competitors. In this article, we’re going more in-depth on items to study as well as tools available to make benchmarking easier.
Read MoreHow To Write 1000’s of Product Descriptions
Here’s an old joke: How do you write 1,000 unique product descriptions? One description at a time. Or maybe you prefer this one instead?
Read MoreHow To Keep Your Ecommerce Blog From Being Terrible
A terrible ecommerce website blog isn’t always easy to spot. This is because terrible blogs often have a positive impact on a website: A terrible blog will still bring traffic to a website via search engines A terrible blog makes a site look active and maintained, which boosts consumer trust A terrible blog will offer…
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