Posts Tagged ‘how to’
The Most Common Security Risks In Ecommerce, And How To Protect Your Store From Them
Based on our conversations with website owners over the years, the most common security risks store owners seem to fear are somewhat exotic: Hackers stealing credit card data by intercepting web traffic, breaking into the server somehow and planting a virus, or maybe doing some Mission Impossible moves and stealing funds from the bank. While…
Read MoreHow To Organize An Auto Parts Ecommerce Site
There are two ways that most auto parts and accessories ecommerce websites are organized: Category-Based Organization, where the consumer finds parts by navigating categories, sub-categories, and sub-sub-categories Year-Make-Model Search + Categories, where the consumer filters all parts by year, make, and model before they see any categories Both options have merit, and deciding between these…
Read MoreHow To Buy Digital Advertising Without Losing Your Shorts
There’s an army of advertising salespeople pushing digital advertising options. They will talk about how “limited” or “exclusive” their opportunity is, how lucky you are that they have a slot open, and so on. These salespeople will often push banners in online magazines, forum sponsorships, upgrades for premium listing, and packages that combine online and…
Read MoreHow To Build Your Own Content Operations Platform (Content Hub)
As a marketing agency, we generate a lot of content. Over the years, we’ve used various processes to manage the ideation, creation, review, and publication of all the content we generate. For a long time, we used GatherContent for this, but things changed with that tool recently and we had to either: Change all our…
Read MoreBad Business Reviews Are No Good. Here’s How You Fix It.
If you’ve been in business for more than a minute, you know what it’s like to receive a bad review from a customer. Maybe the review is left on Google, maybe Yelp, maybe Facebook. Wherever it is left, it never feels good. Best case, a bad review is undeserved. Worst case, it isn’t. Bad reviews…
Read MoreAuto Parts Ecommerce: How To Collect Payments
If you’re selling auto parts and/or accessories online, you need a method of collecting payments. This article explains the basics, and offers some advice as well. If you’re new to ecommerce, this post is for you.
Read MoreTwo Minute Guide To Twitter
As you may already know, Twitter is a free social marketing service that enables users to send and read messages known as “tweets,” or short messages delivered to followers. Tweets can be sent and received via the Twitter website, on your cell phone, or through a 3rd party tool.
Read MoreHow To Use Twitter – Tools, Tips, and Tactics
If you want to build a small, meaningful audience on Twitter that you connect with regularly, then this Twitter advice is for you.
Read MoreAsk Spork Marketing: Why Is My Website’s Bounce Rate Going Up, And How Do I Fix It?
An auto parts ecommerce client recently asked: “Looking at analytics, I noticed our site’s bounce rate is going up. Why is this happening, and what can we do to fix it?” The short answer: There are many factors that impact bounce rate. It’s rarely just one thing. You’ll have to do some analysis and see…
Read MoreHow To Grow Your Auto Parts Email Marketing List
In case you haven’t heard, email marketing is the tops. Some used to argue that social media would take its’ place, but the numbers don’t lie. According to Kissmetrics: “…email has nearly three times as many user accounts as Facebook and Twitter combined…” “every web search made on every search engine every day equals just…
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