google Archives - Spork Marketing

Has Google Search Peaked? Survey Shows Consumer Behavior is Changing

For the last 18 months or so, our agency has noticed a steady decline in Google organic search traffic. While the declines haven’t been disruptive from a sales standpoint (organic revenue is steady or increasing for most clients), the drop-off in traffic has been startling. For some clients, organic search traffic is down over 30%.

Google Advertising For Auto Parts – 5 Oddball Tips

With more than a decade of experience managing Google Ads campaigns for auto part and accessories companies, we thought we’d share some of the oddball tips and tricks we have picked up along the way. If you’re in charge of advertising at your company, you might find at least one of these tips helpful.

Coping With Dramatic Changes In Google Rankings And Traffic – Auto Parts eCommerce

Coping with big changes in Google traffic

For the most part, Google rankings and traffic are fairly consistent. Google likes sites with good quality content, good quality links that were obtained in a natural (or mostly natural) way, and that have good engagement/performance metrics (mobile friendly, low bounce rates, etc.). If your site has all of these things, you get traffic from…

Ask Spork Marketing: How Fast Does Google Index A Website?

An auto parts ecommerce client recently asked us this question: When I make a website live, we add the site and site map to the Google Search Console, but I’m finding that not all of the pages are getting indexed as quickly as I thought they would. Do you have any insight into how and…