Can You Manage Google Ads In-House?


Here’s a question we get from time to time: Why should our company hire an agency to manage ads? Why not just manage the ads in-house? Short Answer: While managing ads in-house is easier now than it’s ever been before, there’s still a lot of value in hiring an outside expert. Agencies like ours can…

Read More

What’s The Difference Between SEO And PPC?

Here’s a basic question that a lot of people have for us: What’s the difference between SEO and PPC? In the screenshot of Google search results below, all the ‘green’ stuff is advertising, and all the rest is SEO.

Read More

Auto Parts Pay-Per-Click Advertising – Tips and Best Practices

Auto Parts PPC Tips

PPC advertising is arguably the best way to spend your auto parts (and accessories) advertising dollar. Pay-per-click is easy to track, easy to optimize for efficiency, and easy to budget for. At Spork, we help everyone in the auto parts and accessories industry manage pay-per-click advertising:

Read More

Is Your Auto Parts PPC Campaign Working?

PPC advertising

A department store owner named John Wanamaker once said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John uttered this statement sometime in the 19th century, and despite more than 100 years of innovation and technology in the advertising business, we still don’t have a great…

Read More

Beware PPC Management Firms Who Want To Own Your Data

Pay-Per-Click Client Rights

When you hire a pay-per-click management firm, we believe you have some specific rights as a client: You have the right to understand the managed account structure and layout, keyword strategy, and so on. You have a right to access the account at any time to review data. You have a right to manage access…

Read More