Auto Parts & Accessories content marketing basics

“Content” is any web-based tool, resource, or information that the public will find useful, informative, or entertaining. “Content marketing” is just what it sounds like – using the content the public loves to market your business. In the 1990’s, before the Internet took off, the most common form of “content marketing” was a phone book.

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drive-online-sales

Auto parts retail is growing rapidly on the internet, so much so that many traditional “brick and mortar” retailers are struggling to grow. However, this shift from traditional retail to online retail doesn’t mean that so-called “offline” marketing is a waste of time for etailers. In fact, online-only part and accessory retailers can benefit greatly…

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Email social loyalty

Your best customer is one that you’ve already done business with. Your previous customers: Trust you enough to buy from your company (they’ve done it before) Know how to use your site, what to expect, etc. If you’ve done all the right things, your previous customers like your company Studies have shown that repeat customers…

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Spork banner 5 ad tips

Advertising is brutally simple, at least in concept: Come up with a message Blast that message on a particular ad medium Measure the results Refine and repeat The trouble is, most advertisers struggle with steps 1, 3, and 4. Coming up with a message requires research and testing. Measuring results requires analysis. Refinement requires all…

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Ebay Amazon fundamentals

eBay and Amazon sell a lot of auto parts and accessories. So do Sears.com, Newegg, and Rakuten. All of these sites are open to 3rd party auto part retailers, and many find them to be a great source of additional revenue.¬†Here’s a rundown of each marketplace, with some tips and advice.

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Banner ecom data

While there’s nothing easy about selling auto parts online, wrangling product data is no picnic. One could say that managing product data is the hardest part of selling parts online (arguably). This is because product data is considerable, complex, and constantly changing. Ecommerce platforms that are designed to manage automotive data do a great job…

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Web martketing strategy1

Selling auto parts online is pretty simple: You provide customers with the information they need to make a purchase decision You gain the customer’s trust You reassure the customer and get them to put their part in the cart The problem? While the process is simple, executing the process is very difficult. You need a…

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Parts supplier

As an online parts retailer, it’s important to work with a supplier/distributor that you can count on. Not only will this make your business run smoothly, it will also set you on a path to growth. The problem is, finding a parts supplier can be tricky. Suppliers don’t really advertise or promote themselves the way…

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