Free shipping is a tremendous challenge for ecommerce retailers, particularly in auto parts. Consumers expect shipping to be free when ordering online, and will often leave a website that doesn’t offer it. But shipping costs are substantial, particularly for auto parts and accessories (which tend to be heavy and/or bulky). It’s a catch-22: Offer free…

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Auto Parts Marketing Idea: Offer Free Shipping

As a retailer or manufacturer who sells car parts, free shipping can be a good way to pull in more business. While free shipping eats into margins, it often increases a consumer’s willingness to spend. Revenue – and the number of transactions you complete – can often increase. More transactions and more revenue generally lead to more…

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