Posts Tagged ‘facebook’
Auto Parts Marketing On Facebook And Instagram – A 10,000-Foot View
Facebook and Instagram are important marketing tools for the part and accessory industry. It’s where many enthusiasts discover new products and new brands a lot of enthusiasts learn about vehicle upgrades consumers form opinions about quality and value In this blog post, we’re going to look at the marketing tactics and techniques that many aftermarket…
Read MoreBasic Facebook / Instagram Strategy And Tactics For Parts Manufacturers And Retailers
A lot of marketers and marketing agencies advocate aggressive marketing efforts on Facebook and Instagram (well, technically “Meta” now) and tell brands and retailers to pour resources into making cool creative, writing clever posts, and so on. At Spork, we see it a little differently. Most companies are putting too much time into Facebook and…
Read MoreMarketing Your Site On Forums And Fan Pages
The old-fashioned online forum is (surprisingly) popular with the automotive enthusiast community, even today. There are hundreds of automotive forums (big and small) devoted to specific vehicles, brands, or activities. There are also Facebook fan pages and groups devoted to specific models or vehicle interests. Below are some details about online communities that – when…
Read MoreThe How And Why Of Social Media Marketing In Auto Parts Ecommerce
When a car breaks, people who want to buy the parts they need online don’t go to Facebook or Twitter to order a replacement. Instead, they go to Google (or Bing) and search. So, if you’re an online parts retailer, the best place to acquire new customers is from a search engine. Likewise, if you’re…
Read MoreSocial Media Marketing for Parts and Accessories Companies – A Beginner’s Guide
Social media marketing is one of the keys to building brand awareness, consumer interest, and customer loyalty. Whether your parts business is brand new or 60 years old, social media marketing is a great way to grow sales.
Read MoreAuto Parts Marketing Idea – Sponsor A Facebook Contest
Facebook contests are simple, affordable, and incredibly easy to manage when you use the right tool. Here’s a quick rundown that will guide you through managing a Facebook contest, along with some advice on “closing the loop” and making sure you maximize your dollars.
Read MoreAuto Parts Pay-Per-Click Advertising – Tips and Best Practices
PPC advertising is arguably the best way to spend your auto parts (and accessories) advertising dollar. Pay-per-click is easy to track, easy to optimize for efficiency, and easy to budget for. At Spork, we help everyone in the auto parts and accessories industry manage pay-per-click advertising:
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