Parts and Accessories Packaging Design Tips For Ecommerce

impact-of-packaging-design-in auto-parts-ecomm

Packaging is a key component of ecommerce success – so much so that many auto parts and accessories manufacturers should re-evaluate all of their existing packaging. For years, packaging has been designed with two primary concerns: Packaging as a sales tool – Conveying product value, helping the customer visualize product ownership, and addressing common objections.…

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Online Video and Website Engagement

How Online Video Can Boost Website Engagement

Website engagement is critical in ecommerce, particularly on key landing pages like the homepage, important category pages, and popular products. We say engagement is critical because: There’s a nearly direct correlation between landing page engagement and conversion rates. If you can make your landing pages more engaging, your conversion rates are going to go up.…

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