Posts Tagged ‘data’
Understanding ACES/PIES Data Standards
We don’t say it often enough here at Spork, but if you’re in the business of selling parts and accessories online, you’re in the data business. Data – specifically catalog data and fitment data – drives most companies’ growth and success in online sales. And because no data business could thrive without data standards, the…
Read MoreShopify vs. BigCommerce vs. WooCommerce – Which Is Best For Parts And Accessories Ecommerce?
Shopify, BigCommerce, and WooCommerce all have their own claim to fame: Shopify is one of the fastest-growing ecommerce platforms in the world BigCommerce is one of the highest rated ecommerce platforms on 3rd party sites like G2 WooCommerce is the world’s most popular ecommerce platform (by far) When it comes to selling parts and accessories…
Read MoreData-Driver: Auto Parts Catalog Services – Parts Insider Interview Series
Today, we are speaking with Paige Johan from Data-Driver. Paige and the team at Data-Driver develop, audit, and manage parts and accessories catalog data, and in our experience this is a service that many manufacturers need. Data-Driver works with the ACES/PIES data standard, as well as Amazon’s quasi-ACES compliant fitment data standard. Here’s our interview…
Read MoreIllustrating The Difference Between Users, Pageviews, and Sessions in Google Analytics {Infographic}
Google Analytics is a frequent topic here on the Spork Marketing blog, and for good reason. Analytics drives our marketing work. With data, we can see which of our marketing efforts pay off and are worth repeating. Analytics data also tells us what website visitors are looking for and how we should improve a website to…
Read MoreGeographic Map of Website Users – Google Analytics For Beginners
One of the coolest features of Google’s free analytics system is that it can show you a geographic map of your website’s users. Geographic maps can help determine top markets, the effectiveness of offline campaigns, where to target special offers and advertisements, and more. This info is also interesting and dare we say “fun to…
Read MoreAsk Spork Marketing: How Fast Does Google Index A Website?
An auto parts ecommerce client recently asked us this question: When I make a website live, we add the site and site map to the Google Search Console, but I’m finding that not all of the pages are getting indexed as quickly as I thought they would. Do you have any insight into how and…
Read MoreWhat Are Users, Sessions, And Pageviews? Google Analytics For Beginners
While we’re not going to say that Google Analytics is simple, there’s quite a bit you can learn about your site with an understanding of a few basic concepts. Let’s start with the relationship between users, sessions, and pageviews.
Read MoreAsk Spork Marketing: Why Is My Website’s Bounce Rate Going Up, And How Do I Fix It?
An auto parts ecommerce client recently asked: “Looking at analytics, I noticed our site’s bounce rate is going up. Why is this happening, and what can we do to fix it?” The short answer: There are many factors that impact bounce rate. It’s rarely just one thing. You’ll have to do some analysis and see…
Read MoreWise Auto Data, Perfecting Auto Parts Catalogs
An Interview With Parts Industry Insider, Jared Psak Spork Marketing has begun an interview series to offer our readers even more insights into the auto parts industry. For our first interview, we’re speaking with Jared Psak, founder of Wise Auto Data. Jared has more than 15 years of diverse experience working exclusively in the aftermarket…
Read MoreDealing With Automotive Ecommerce Data
While there’s nothing easy about selling auto parts online, wrangling product data is no picnic. One could say that managing product data is the hardest part of selling parts online (arguably). This is because product data is considerable, complex, and constantly changing. Ecommerce platforms that are designed to manage automotive data do a great job…
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