Data-Driver: Auto Parts Catalog Services – Parts Insider Interview Series

Today, we are speaking with Paige Johan from Data-Driver. Paige and the team at Data-Driver develop, audit, and manage parts and accessories catalog data, and in our experience this is a service that many manufacturers need. Data-Driver works with the ACES/PIES data standard, as well as Amazon’s quasi-ACES compliant fitment data standard. Here’s our interview…

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Geographic Map of Website Users – Google Analytics For Beginners

One of the coolest features of Google’s free analytics system is that it can show you a geographic map of your website’s users. Geographic maps can help determine top markets, the effectiveness of offline campaigns, where to target special offers and advertisements, and more. This info is also interesting and dare we say “fun to…

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Ask Spork Marketing: How Fast Does Google Index A Website?

An auto parts ecommerce client recently asked us this question: When I make a website live, we add the site and site map to the Google Search Console, but I’m finding that not all of the pages are getting indexed as quickly as I thought they would. Do you have any insight into how and…

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Wise Auto Data, Perfecting Auto Parts Catalogs

An Interview With Parts Industry Insider, Jared Psak Spork Marketing has begun an interview series to offer our readers even more insights into the auto parts industry. For our first interview, we’re speaking with Jared Psak, founder of Wise Auto Data. Jared has more than 15 years of diverse experience working exclusively in the aftermarket…

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Dealing With Automotive Ecommerce Data

Banner ecom data

While there’s nothing easy about selling auto parts online, wrangling product data is no picnic. One could say that managing product data is the hardest part of selling parts online (arguably). This is because product data is considerable, complex, and constantly changing. Ecommerce platforms that are designed to manage automotive data do a great job…

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Beware PPC Management Firms Who Want To Own Your Data

Pay-Per-Click Client Rights

When you hire a pay-per-click management firm, we believe you have some specific rights as a client: You have the right to understand the managed account structure and layout, keyword strategy, and so on. You have a right to access the account at any time to review data. You have a right to manage access…

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