Top 5 Things to Negotiate With Shipping Carriers

Negotiate shipping services

Did you know that you can negotiate with shipping companies over service fees and charges? Now you do, and that probably already has you excited. After all, shipping is a huge expense for part retailers, and also a great place to squeeze out some additional margin. While this is not a complete list of price…

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Are You Leaving Shipping Refund Money On the Table?

Shipping refund money

As a parts retailer, you spend a lot of money on shipping. In fact, shipping might be one of your biggest expenses. Therefore, when there’s a possibility of getting a refund from your shipping provider, you should try to get it. Here’s what you need to know.

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The Hidden Costs of Auto Parts Website Templates

Hidden cost of Auto Parts Website Templates

When you’re finally ready to take the leap into selling parts online, it can be extremely tempting to purchase a website template. They’re cheap, you don’t have to know how to code, and you don’t have to hire a website designer. But website templates are one of those things that are simply too good to…

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Auto Parts Websites – Build Your Own or Pay For A Hosted System?

Platform collage

Let’s state the obvious: If you’re going to sell auto parts and accessories online, you need an ecommerce website. The question is, should you: Build your own ecommerce site off a platform like Magento or WooCommerce, OR Pay for a hosted ecommerce solution (like Web Shop Manager, BigCommerce, or Shopify)? While there’s no cut and…

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Finding (or Listing) An Auto Parts Website for Sale

Find list site sale

While they have no physical form, parts ecommerce websites are assets. They have intrinsic value due to the effort that goes into creating them, the loyal customer base they have, the data they’ve collected over the years, and the revenue they generate. When it’s time to buy or sell a website, it’s important to know…

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A Good List of Hidden Ecommerce Website Costs

Hidden Ecommerce Site Costs

An article posted on PracticalEcommerce.com last week did a good job of enumerating some of the hidden costs of owning and operating an ecommerce website. While I’d encourage you to read the full article (and ignore the bit about bandwidth, as there are lots of solutions to that problem), the short list of hidden costs includes:

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National Auto Parts Advertising Costs by Medium – A Quick Overview

marketing roi

Thinking about a national ad campaign for your auto parts brand or website? Here’s some pricing info for a handful of common advertising mediums that parts manufacturers and major retailers like to use. The rates can range dramatically from one opportunity to the next, so obviously the numbers will include a wide range of values.…

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How Much Is A Website Redesign Really Worth?

website redesign worth

The last time we redesigned the Spork Marketing website, it was accomplished after dragging our feet for almost two years. It was a slow process for us because: We lacked focus and direction when it came to deciding on a new layout There didn’t seem to be a reason to rush – our old site performed…

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