Posts Tagged ‘copywriting’
Two Minute Guide To Optimized Title Tags
The HTML <title> tag is an important element of on-site search engine optimization (SEO). While a good title tag isn’t going to make your page #1 on Google all by itself, it can help boost rankings, search traffic, and even help with sales. Title tags can also be important for social media sharing, and can…Read More
How Are You Testing Your Marketing Message?
A customer asks “Why should I buy your X instead of one from your competitor?” What do you say? And, importantly, how do you know that your response is effective? Experienced salespeople and marketers understand the importance of messaging – how you explain what it is that your product does better than every other product.…Read More
Parts Ecommerce Blogging Best Practices, From Design To Content to Promotion
Posting and sharing content on a regular basis is one of the cornerstones of online marketing – it’s hard to be successful without it. For most companies, this regularly published content “lives” on a blog. Blogs offer a lot of benefits: Blog posts can help sell products by explaining features, offering installation advice, etc. Blog…Read More
How To Write 1000’s of Product Descriptions
Here’s an old joke: How do you write 1,000 unique product descriptions? One description at a time. Or maybe you prefer this one instead?Read More
Is it Authentic or Does It Hurt The Brand?
A lot of marketing and advertising efforts struggle to be authentic, which is to say that a lot of advertising and marketing seems fake, blatantly self promotional, and/or too “slick” to be taken seriously. Consumers see the ad or the content, they judge it to be lacking authenticity, and then they reject it. Marketing fail.…Read More