Posts Tagged ‘conversion rates’
How To Organize An Auto Parts Ecommerce Site
There are two ways that most auto parts and accessories ecommerce websites are organized: Category-Based Organization, where the consumer finds parts by navigating categories, sub-categories, and sub-sub-categories Year-Make-Model Search + Categories, where the consumer filters all parts by year, make, and model before they see any categories Both options have merit, and deciding between these…Read More
Conversion Rate Optimization For Auto Parts And Accessories
In this video, Spork Marketing President Jason Lancaster talks about why conversion rate optimization (CRO) is important for auto parts and accessories eCommerce, as well as our general approach to offering CRO services. We’ve summarized the video below, and you can visit our CRO services page to learn more about what we do. What Is…Read More
Do You Need SEO, Or Do You Need A Better Website?
Every so often a potential client with a poorly converting website asks for search engine optimization (SEO) services. We want to give people what they ask for, but we know that finding a way to bring more visitors to a poorly converting website isn’t going to help. Sometimes the problem isn’t that people aren’t finding…Read More
How Are You Testing Your Marketing Message?
A customer asks “Why should I buy your X instead of one from your competitor?” What do you say? And, importantly, how do you know that your response is effective? Experienced salespeople and marketers understand the importance of messaging – how you explain what it is that your product does better than every other product.…Read More
Ask Spork Marketing: Why Is My Website’s Bounce Rate Going Up, And How Do I Fix It?
An auto parts ecommerce client recently asked: “Looking at analytics, I noticed our site’s bounce rate is going up. Why is this happening, and what can we do to fix it?” The short answer: There are many factors that impact bounce rate. It’s rarely just one thing. You’ll have to do some analysis and see…Read More
How Long Does It Take To Test Auto Parts Advertising?
Trying out new advertising opportunities is always a good idea – you never know what works until you give it a shot. The question is, how long does it take to determine if advertising works or if it’s a waste of money? To answer this question, you’ll need to do two things.Read More
E-Commerce Trust Symbols – Advice For Etailers
Whether you sell auto parts and accessories, or cute little artisinal soaps, you know that online consumers don’t always trust the websites they do business with. Many etailers have experienced consumer skepticism in the form of suspicious questions like these: “Is your website part of a legitimate business, or is it just some guy in his basement?“…Read More
5 Tips for Optimizing Your Product Pages
A product page is a landing page, and a good landing page is one that “gets the sale.” In order to maximize sales revenue, it’s a good idea to review the content and structure of your product pages, with an eye towards addressing the concerns and objections of potential buyers. While there are a lot…Read More
The Power of Conversion Rate Optimization (CRO) For Automotive Ecommerce
If you own or manage an automotive ecommerce site, Conversion Rate Optimization (CRO) should be at the top of your mind. In this article, we explain what CRO is and why it’s so important.Read More