Parts eCommerce Website Review For A Popular Tuning Website (Video)

A few months ago, Spork Marketing ran a contest for a free website review. The winner was, and we made this video for them (and for you) to see our recommendations. NOTE: The contest was a free website review in exchange for making the review public. We’re going to do another contest soon, and…

Read More

How To Organize An Auto Parts Ecommerce Site


There are two ways that most auto parts and accessories ecommerce websites are organized: Category-Based Organization, where the consumer finds parts by navigating categories, sub-categories, and sub-sub-categories Year-Make-Model Search + Categories, where the consumer filters all parts by year, make, and model before they see any categories Both options have merit, and deciding between these…

Read More

Conversion Rate Optimization For Auto Parts And Accessories


In this video, Spork Marketing President Jason Lancaster talks about why conversion rate optimization (CRO) is important for auto parts and accessories eCommerce, as well as our general approach to offering CRO services. We’ve summarized the video below, and you can visit our CRO services page to learn more about what we do. What Is…

Read More

Do You Need SEO, Or Do You Need A Better Website?

Every so often a potential client with a poorly converting website asks for search engine optimization (SEO) services. We want to give people what they ask for, but we know that finding a way to bring more visitors to a poorly converting website isn’t going to help. Sometimes the problem isn’t that people aren’t finding…

Read More

How Are You Testing Your Marketing Message?

A customer asks “Why should I buy your X instead of one from your competitor?” What do you say? And, importantly, how do you know that your response is effective? Experienced salespeople and marketers understand the importance of messaging – how you explain what it is that your product does better than every other product.…

Read More

How Long Does It Take To Test Auto Parts Advertising?

How to test your auto parts ads

Trying out new advertising opportunities is always a good idea – you never know what works until you give it a shot. The question is, how long does it take to determine if advertising works or if it’s a waste of money? To answer this question, you’ll need to do two things.

Read More

E-Commerce Trust Symbols – Advice For Etailers

E-Commerce Trust Symbols

Whether you sell auto parts and accessories, or cute little artisinal soaps, you know that online consumers don’t always trust the websites they do business with. Many etailers have experienced consumer skepticism in the form of suspicious questions like these: “Is your website part of a legitimate business, or is it just some guy in his basement?“…

Read More

5 Tips for Optimizing Your Product Pages

Product pages tips

A product page is a landing page, and a good landing page is one that “gets the sale.” In order to maximize sales revenue, it’s a good idea to review the content and structure of your product pages, with an eye towards addressing the concerns and objections of potential buyers. While there are a lot…

Read More