Posting and sharing content on a regular basis is one of the cornerstones of online marketing – it’s hard to be successful without it. For most companies, this regularly published content “lives” on a blog. Blogs offer a lot of benefits: Blog posts can help sell products by explaining features, offering installation advice, etc. Blog…

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Chevy technology and stuff tweet

A lot of marketing and advertising efforts struggle to be authentic, which is to say that a lot of advertising and marketing seems fake, blatantly self promotional, and/or too “slick” to be taken seriously. Consumers see the ad or the content, they judge it to be lacking authenticity, and then they reject it. Marketing fail.…

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