User experience – particularly when it comes to website speed – is critical to both conversion rate and search engine optimization (SEO). Faster websites tend to sell more parts, and they also tend to rank better. There are several ways to speed up your site, but one of the easiest ways is to follow these image optimization…

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Here’s a question that we’ve heard a few times: Do you have a way of evaluating links and their effectiveness compared to their cost / effort needed to acquire them? Short answer: No. There’s no reliable, proven metric for determining the value of an individual link. This is by design, as search engines don’t want…

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Many small and mid-sized ecommerce companies struggle with the following question: Should we hire an agency or add marketing staff? While the two options aren’t mutually exclusive, this article will offer our perspective as an agency, as well as our observations about in-house staff from our side of things. Both options have pros and cons,…

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3 things auto parts etailers must know about content marketing roi

An effective online marketing strategy starts with a solid content marketing plan. Content marketing works because: It’s helpful. Your content will help people understand your brand, learn how your product(s) address their pain points, offer solutions to problems, etc. It boosts consumer trust. Would you rather buy parts from someone who knows all about parts,…

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Do not hire an auto writer until you read this article.

NOTE: We know our headline is over the top. But stick with us – we might be able to save you some time and money. Let’s talk about why companies hire automotive content writers: They’re engaged in content marketing in-house, and they need a writer who knows about cars They want to start blogging but don’t have…

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Parts.OlatheToyota.com

Website redesigns can be a bit perilous: Redesigning an old, out of date site is usually really smart, but sometimes old and “out of date” sites are surprisingly effective. Redesigns typically impact organic search traffic and rankings. Sometimes, the impact is positive. Sometimes it isn’t. Redesigns that don’t incorporate data and consumer research usually don’t…

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