Posts Tagged ‘content management’
How To Build Your Own Content Operations Platform (Content Hub)
As a marketing agency, we generate a lot of content. Over the years, we’ve used various processes to manage the ideation, creation, review, and publication of all the content we generate. For a long time, we used GatherContent for this, but things changed with that tool recently and we had to either: Change all our…
Read MoreSEMA Market Reports Show That Industry Needs Better Content
If you’re in the business of selling parts and accessories, a SEMA membership is probably a worthwhile investment. Not only does membership entitle you to attend the world’s greatest car show, but it also gets you some awesome market research info like the SEMA annual report. Free for SEMA members, you can download the report…
Read MoreSocial Media Marketing for Parts and Accessories Companies – A Beginner’s Guide
Social media marketing is one of the keys to building brand awareness, consumer interest, and customer loyalty. Whether your parts business is brand new or 60 years old, social media marketing is a great way to grow sales.
Read MoreDo Not Hire An Automotive Content Writer Until You Read This
NOTE: We know our headline is over the top. But stick with us – we might be able to save you some time and money. Let’s talk about why companies hire automotive content writers: They’re engaged in content marketing in-house, and they need a writer who knows about cars They want to start blogging but don’t have…
Read MoreHow To Keep Your Ecommerce Blog From Being Terrible
A terrible ecommerce website blog isn’t always easy to spot. This is because terrible blogs often have a positive impact on a website: A terrible blog will still bring traffic to a website via search engines A terrible blog makes a site look active and maintained, which boosts consumer trust A terrible blog will offer…
Read MoreThe Power Of Controversial Content – And The Risks
We’ve all heard the popular adage “any press is good press.” With caveats, the adage is mostly true. While good press is best, any press (even “bad” press) can be beneficial. Which brings us to controversial content.
Read More13 Things The Best Auto Parts Website Designs Have In Common
While there’s a lot more that goes into ecommerce parts website success than design, there are some general design concepts that most effective sites share. Here are 13 key elements that we feel the best auto parts ecommerce sites have in common.
Read MoreParts Website Navigation 101
Making the navigation on your website easy to use seems like a no-brainer – you link to the “stuff” you want your users to find in the main menu, then you just assume your users will find it and everything will go to plan. Unfortunately, website navigation is actually quite difficult. Helping your customers find…
Read More5 Tips for Optimizing Your Product Pages
A product page is a landing page, and a good landing page is one that “gets the sale.” In order to maximize sales revenue, it’s a good idea to review the content and structure of your product pages, with an eye towards addressing the concerns and objections of potential buyers. While there are a lot…
Read MoreThe Hidden Costs of Auto Parts Website Templates
When you’re finally ready to take the leap into selling parts online, it can be extremely tempting to purchase a website template. They’re cheap, you don’t have to know how to code, and you don’t have to hire a website designer. But website templates are one of those things that are simply too good to…
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