A customer asks “Why should I buy your X instead of one from your competitor?” What do you say? And, importantly, how do you know that your response is effective? Experienced salespeople and marketers understand the importance of messaging – how you explain what it is that your product does better than every other product.…

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In case you haven’t heard, email marketing is the tops. Some used to argue that social media would take its’ place, but the numbers don’t lie. According to Kissmetrics: “…email has nearly three times as many user accounts as Facebook and Twitter combined…” “every web search made on every search engine every day equals just…

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Choosing a Domain Name

Choosing a domain name for a new parts ecommerce website can be a challenge. There are a million possibilities, and no clear or obvious guidelines. Our goal with this post is to provide a framework that will help you narrow down the name of your new auto parts ecommerce website.

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The Starbucks brand is strong

“Branding” means different things to different people, largely based on what industry they work in and their job title. To some, branding is advertising without a clear and immediate transactional goal. To others, it’s giving all your products clever names, just as Starbucks calls a large coffee a “venti” rather than a large. Whatever branding…

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Chevy technology and stuff tweet

A lot of marketing and advertising efforts struggle to be authentic, which is to say that a lot of advertising and marketing seems fake, blatantly self promotional, and/or too “slick” to be taken seriously. Consumers see the ad or the content, they judge it to be lacking authenticity, and then they reject it. Marketing fail.…

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