matching puzzle pieces -exact fitment

No one – not manufacturers, not distributors, not retailers, and definitely not consumers – likes dealing with a part or accessory return. Returns are a hassle, and even if you charge a restocking fee, returns are typically a net loss. So, to maximize profits and minimize hassles for you, your supplier(s), and your customers, it’s…

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abandoned cart plan of attack

It’s estimated that 69.89% of online shopping carts are abandoned. That means that – on average – seven out of 10 online shoppers will put something in their cart and then leave a website without making a purchase. In auto parts, we find cart abandonment rates range from about 60% all the way up to…

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In case you haven’t heard, email marketing is the tops. Some used to argue that social media would take its’ place, but the numbers don’t lie. According to Kissmetrics: “…email has nearly three times as many user accounts as Facebook and Twitter combined…” “every web search made on every search engine every day equals just…

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When it comes to ecommerce, security is paramount. To ensure security, most websites use something called SSL encryption to protect any data passed between a website and a shopper (and vice versa). However, SSL encryption requires a secure form of communication between a website and a customer, and that secure form of communication is known…

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Jim Sinclair interview about Channel Spyder

An Interview With Parts Industry Insider, Jim Sinclair This is the second post in Spork Marketing’s interview series, offering our readers even more insights to the business of auto parts ecommerce. Today, we’re speaking with Jim Sinclair, founder of Channel Spyder. Jim started as a small retailer looking to compete on eBay and Amazon. His…

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Forgive us for stating the obvious, but an ecommerce auto parts website has one purpose: To sell parts. The trouble is, a lot of designs and ecommerce systems have features and aspects that inhibit sales. In this article, we’re going to dive into three of the biggest issues many auto parts ecommerce websites face. Generally…

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Idle parts inventory problems can be solved.

If your parts department staff is worried about trying to fit all your parts on the available shelves – and/or if you’ve got parts with dust on them – you may have an idle parts inventory problem. Idle inventory steals both shelf space and money from your parts department, reducing your rate of return. The…

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