Banner ecom data

While there’s nothing easy about selling auto parts online, wrangling product data is no picnic. One could say that managing product data is the hardest part of selling parts online (arguably). This is because product data is considerable, complex, and constantly changing. Ecommerce platforms that are designed to manage automotive data do a great job…

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Parts supplier

As an online parts retailer, it’s important to work with a supplier/distributor that you can count on. Not only will this make your business run smoothly, it will also set you on a path to growth. The problem is, finding a parts supplier can be tricky. Suppliers don’t really advertise or promote themselves the way…

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Negotiate shipping services

Did you know that you can negotiate with shipping companies over service fees and charges? Now you do, and that probably already has you excited. After all, shipping is a huge expense for part retailers, and also a great place to squeeze out some additional margin. While this is not a complete list of price…

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Shipping refund money

As a parts retailer, you spend a lot of money on shipping. In fact, shipping might be one of your biggest expenses. Therefore, when there’s a possibility of getting a refund from your shipping provider, you should try to get it. Here’s what you need to know.

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How to Choose an Auto Parts Marketing Niche

While there are some ecommerce sites that manage to achieve great success trying to be “the Amazon of parts and accessories,” most successful ecommerce sites find success focusing on a specific niche of the auto parts market. A niche focus is often a make or break proposition for new retailers: If you cast your net too…

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Hidden Ecommerce Site Costs

An article posted on PracticalEcommerce.com last week did a good job of enumerating some of the hidden costs of owning and operating an ecommerce website. While I’d encourage you to read the full article (and ignore the bit about bandwidth, as there are lots of solutions to that problem), the short list of hidden costs includes:

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Affiliate marketing myths

For reasons that aren’t entirely clear to me, there are some pervasive myths about affiliate marketing that I feel compelled to dispute. Some of these myths are perpetuated by the “get rich quick” crowd, and some of these myths are perpetuated by short-sighted business managers. Here’s my list and my take.

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affiliate-marketing

Affiliate programs come in all shapes and sizes, but the basic concept is simple: Independent parties will help you sell your parts, and you’ll give them a percentage of the sale for their trouble (see graphic below). Conceptually, it seems like a win-win. In practice, affiliate programs can be hit or miss. Here’s my assessment…

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