RPMWare, software solutions for aftermarket auto parts

An Interview With Parts Industry Insiders, Matt Gold and Kyle West In our third post for Spork Marketing’s interview series, we talk with Matt Gold, President & Data Czar and Kyle West, Founder & Chief Geek, from RPMWare.  As enthusiasts, both Kyle and Matt understand aftermarket auto shops and manufacturers don’t want to spend time maintaining part prices.…

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How to test your auto parts ads

Trying out new advertising opportunities is always a good idea – you never know what works until you give it a shot. The question is, how long does it take to determine if advertising works or if it’s a waste of money? To answer this question, you’ll need to do two things.

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Shoppers are always looking for a deal. Research shows that discount codes and promotional offers can drive customers to your site and boost sales, which shouldn’t come as a surprise. The trouble is, special offers can kill profitability (especially for smaller etailers that are dependent on drop-shipping). But we have good news: There are coupons…

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Jim Sinclair interview about Channel Spyder

An Interview With Parts Industry Insider, Jim Sinclair This is the second post in Spork Marketing’s interview series, offering our readers even more insights to the business of auto parts ecommerce. Today, we’re speaking with Jim Sinclair, founder of Channel Spyder. Jim started as a small retailer looking to compete on eBay and Amazon. His…

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Interview with Jared Psak, industry insider auto parts

An Interview With Parts Industry Insider, Jared Psak Spork Marketing has begun an interview series to offer our readers even more insights into the auto parts industry. For our first interview, we’re speaking with Jared Psak, founder of Wise Auto Data. Jared has more than 15 years of diverse experience working exclusively in the aftermarket…

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Forgive us for stating the obvious, but an ecommerce auto parts website has one purpose: To sell parts. The trouble is, a lot of designs and ecommerce systems have features and aspects that inhibit sales. In this article, we’re going to dive into three of the biggest issues many auto parts ecommerce websites face. Generally…

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Idle parts inventory problems can be solved.

If your parts department staff is worried about trying to fit all your parts on the available shelves – and/or if you’ve got parts with dust on them – you may have an idle parts inventory problem. Idle inventory steals both shelf space and money from your parts department, reducing your rate of return. The…

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