Does your marketing strategy consider the entire customer buying process? Consumers tend to take a variety of actions before making a purchase, and marketing to potential customers in various stages of the buying process is a best practice. Here are some tips to help auto parts and accessories companies market to consumers at key points…

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Brand Monitoring Important - Marketing

Monitoring mentions of your company’s brand name is one of the “little things” that can make a big difference. The benefits of brand name monitoring are considerable: You can diffuse upset customers before they go on an “Internet review rampage” You can leverage recent press mentions You can gain insights into your branding With an…

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Compelling product descriptions are a best practice for ecommerce (as we’ve written about before), but a great written description is not enough to sell a part or accessory. If you want your site to grow, you need high quality photos of your products. The good news: It’s easy to produce good quality product photos, even…

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Banner ecom data

While there’s nothing easy about selling auto parts online, wrangling product data is no picnic. One could say that managing product data is the hardest part of selling parts online (arguably). This is because product data is considerable, complex, and constantly changing. Ecommerce platforms that are designed to manage automotive data do a great job…

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Web martketing strategy1

Selling auto parts online is pretty simple: You provide customers with the information they need to make a purchase decision You gain the customer’s trust You reassure the customer and get them to put their part in the cart The problem? While the process is simple, executing the process is very difficult. You need a…

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