Posts Tagged ‘auto parts marketing’
Proper SEO Tagging For Auto Parts Ecommerce Sites
Optimizing your site’s “tags” is an SEO basic, and while perfectly optimized HTML titles and META description tags are not going to make your auto parts ecommerce site rank #1 on Google, they can definitely help your site. Updated tags can improve rankings, and they’ll also help you generate more clicks from Google and Bing…
Read MoreParts Marketing Idea – Offer Branded Merchandise
If you’ve ever seen a hat or t-shirt with a company logo on it, you’ve seen branded merchandise. And, you see a lot of people wearing Nike branded clothes (for example), you would logically assume Nike is a big brand. So, what if you could get people wearing your company’s brand at car shows, swap…
Read MoreEcommerce Businesses: Hire Marketing Staff Or Hire An Agency?
Many small and mid-sized ecommerce companies struggle with the following question: Should we hire an agency or add marketing staff? While the two options aren’t mutually exclusive, this article will offer our perspective as an agency, as well as our observations about in-house staff from our side of things. Both options have pros and cons,…
Read MoreHow Are You Testing Your Marketing Message?
A customer asks “Why should I buy your X instead of one from your competitor?” What do you say? And, importantly, how do you know that your response is effective? Experienced salespeople and marketers understand the importance of messaging – how you explain what it is that your product does better than every other product.…
Read MoreAsk Spork Marketing: Why Is My Website’s Bounce Rate Going Up, And How Do I Fix It?
An auto parts ecommerce client recently asked: “Looking at analytics, I noticed our site’s bounce rate is going up. Why is this happening, and what can we do to fix it?” The short answer: There are many factors that impact bounce rate. It’s rarely just one thing. You’ll have to do some analysis and see…
Read MoreHow Hard Is It To Rank For X? 30 Second SEO Competition Check
Wondering what it’s going to take to rank #1 on Google for “auto parts” or “Toyota Tacoma rock rails” or any other term? Short answer: It’s depends on your site, your competitor’s sites, how Google interprets the intent of the searcher, etc. But there are some quick and dirty ways to estimate difficulty, which we’re…
Read MoreIs Your Email Marketing Working? Baseline Metrics Auto Parts Etailers Should Know
Wondering how your email marketing effort compares to the rest of the auto parts and accessories industry? See how you stack up to the industry averages. First, What Are The Important Email Metrics? The important email metrics are: Open rate – The percentage of people who open an email campaign. Email click-through-rate (CTR) – The…
Read MoreEmail Marketing In The Auto Industry Is Dead – Why It’s Time to Resurrect It
Very few online auto parts retailers make proper use of email marketing, which means email marketing is dead. But email marketing works! Which is why we say, “long live email marketing!” In this article, we’ll explain what a good email marketing program looks like, and how parts etailers and parts manufacturers can leverage email to grow.
Read More6 Simple Rules For Marketing Your Parts Or Auto Service Online
What kind of business owner would you be if you weren’t interested in improving upon your marketing? Today we give you our most simple, yet effective, marketing rules.
Read More3 Things Every Auto Parts Etailer Must Know About Content Marketing ROI
An effective online marketing strategy starts with a solid content marketing plan. Content marketing works because: It’s helpful. Your content will help people understand your brand, learn how your product(s) address their pain points, offer solutions to problems, etc. It boosts consumer trust. Would you rather buy parts from someone who knows all about parts,…
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