Optimizing your site’s “tags” is an SEO basic, and while perfectly optimized HTML titles and META description tags are not going to make your auto parts ecommerce site rank #1 on Google, they can definitely help your site. Updated tags can improve rankings, and they’ll also help you generate more clicks from Google and Bing…

Read More

If you’ve ever seen a hat or t-shirt with a company logo on it, you’ve seen branded merchandise. And, you see a lot of people wearing Nike branded clothes (for example), you would logically assume Nike is a big brand. So, what if you could get people wearing your company’s brand at car shows, swap…

Read More

Many small and mid-sized ecommerce companies struggle with the following question: Should we hire an agency or add marketing staff? While the two options aren’t mutually exclusive, this article will offer our perspective as an agency, as well as our observations about in-house staff from our side of things. Both options have pros and cons,…

Read More

A customer asks “Why should I buy your X instead of one from your competitor?” What do you say? And, importantly, how do you know that your response is effective? Experienced salespeople and marketers understand the importance of messaging – how you explain what it is that your product does better than every other product.…

Read More

Wondering what it’s going to take to rank #1 on Google for “auto parts” or “Toyota Tacoma rock rails” or any other term? Short answer: It’s depends on your site, your competitor’s sites, how Google interprets the intent of the searcher, etc. But there are some quick and dirty ways to estimate difficulty, which we’re…

Read More
3 things auto parts etailers must know about content marketing roi

An effective online marketing strategy starts with a solid content marketing plan. Content marketing works because: It’s helpful. Your content will help people understand your brand, learn how your product(s) address their pain points, offer solutions to problems, etc. It boosts consumer trust. Would you rather buy parts from someone who knows all about parts,…

Read More