Posts Tagged ‘auto parts marketing’
Ask Spork Marketing: Why Is My Website’s Bounce Rate Going Up, And How Do I Fix It?
An auto parts ecommerce client recently asked: “Looking at analytics, I noticed our site’s bounce rate is going up. Why is this happening, and what can we do to fix it?” The short answer: There are many factors that impact bounce rate. It’s rarely just one thing. You’ll have to do some analysis and see…
Read MoreHow Hard Is It To Rank For X? 30 Second SEO Competition Check
Wondering what it’s going to take to rank #1 on Google for “auto parts” or “Toyota Tacoma rock rails” or any other term? Short answer: It’s depends on your site, your competitor’s sites, how Google interprets the intent of the searcher, etc. But there are some quick and dirty ways to estimate difficulty, which we’re…
Read MoreIs Your Email Marketing Working? Baseline Metrics Auto Parts Etailers Should Know
Wondering how your email marketing effort compares to the rest of the auto parts and accessories industry? See how you stack up to the industry averages. First, What Are The Important Email Metrics? The important email metrics are: Open rate – The percentage of people who open an email campaign. Email click-through-rate (CTR) – The…
Read MoreEmail Marketing In The Auto Industry Is Dead – Why It’s Time to Resurrect It
Very few online auto parts retailers make proper use of email marketing, which means email marketing is dead. But email marketing works! Which is why we say, “long live email marketing!” In this article, we’ll explain what a good email marketing program looks like, and how parts etailers and parts manufacturers can leverage email to grow.
Read More6 Simple Rules For Marketing Your Parts Or Auto Service Online
What kind of business owner would you be if you weren’t interested in improving upon your marketing? Today we give you our most simple, yet effective, marketing rules.
Read More3 Things Every Auto Parts Etailer Must Know About Content Marketing ROI
An effective online marketing strategy starts with a solid content marketing plan. Content marketing works because: It’s helpful. Your content will help people understand your brand, learn how your product(s) address their pain points, offer solutions to problems, etc. It boosts consumer trust. Would you rather buy parts from someone who knows all about parts,…
Read MoreMarketing To The Parts Consumers During Each Stage Of The Buying Process
Does your marketing strategy consider the entire customer buying process? Consumers tend to take a variety of actions before making a purchase, and marketing to potential customers in various stages of the buying process is a best practice. Here are some tips to help auto parts and accessories companies market to consumers at key points…
Read MoreWhy Brand Name Monitoring Is So Important – And How To Do It
Monitoring mentions of your company’s brand name is one of the “little things” that can make a big difference. The benefits of brand name monitoring are considerable: You can diffuse upset customers before they go on an “Internet review rampage” You can leverage recent press mentions You can gain insights into your branding With an…
Read MoreHow To Shoot Your Own Ecommerce Product Photos
Compelling product descriptions are a best practice for ecommerce (as we’ve written about before), but a great written description is not enough to sell a part or accessory. If you want your site to grow, you need high quality photos of your products. The good news: It’s easy to produce good quality product photos, even…
Read MoreParts Marketing Idea – Play Ads While Customers “Hold” On Your Phone System
When a current or potential customer calls your business and is placed on hold, what do they hear? Most phone systems allow for some sort of “looped” audio. Some companies simply play music, some just have the generic “music on hold” that’s provided with the phone system. But this is a missed opportunity! If you’ve…
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