Wondering what it’s going to take to rank #1 on Google for “auto parts” or “Toyota Tacoma rock rails” or any other term? Short answer: It’s depends on your site, your competitor’s sites, how Google interprets the intent of the searcher, etc. But there are some quick and dirty ways to estimate difficulty, which we’re…

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3 things auto parts etailers must know about content marketing roi

An effective online marketing strategy starts with a solid content marketing plan. Content marketing works because: It’s helpful. Your content will help people understand your brand, learn how your product(s) address their pain points, offer solutions to problems, etc. It boosts consumer trust. Would you rather buy parts from someone who knows all about parts,…

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Does your marketing strategy consider the entire customer buying process? Consumers tend to take a variety of actions before making a purchase, and marketing to potential customers in various stages of the buying process is a best practice. Here are some tips to help auto parts and accessories companies market to consumers at key points…

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Brand Monitoring Important - Marketing

Monitoring mentions of your company’s brand name is one of the “little things” that can make a big difference. The benefits of brand name monitoring are considerable: You can diffuse upset customers before they go on an “Internet review rampage” You can leverage recent press mentions You can gain insights into your branding With an…

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Compelling product descriptions are a best practice for ecommerce (as we’ve written about before), but a great written description is not enough to sell a part or accessory. If you want your site to grow, you need high quality photos of your products. The good news: It’s easy to produce good quality product photos, even…

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