Pinterest is the site with all the recipes and crafts, right? There’s no way we could sell parts and accessories there, right? While it’s definitely true that Pinterest is a site dominated by recipes, crafts, and fashion, it’s also a massive social network that can be a decent source of website traffic and sales. As…

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calculator invoice and high cost of revenue based marketing fees

There are two ways that most marketing agencies charge for their services: A fee for a service, where the agency and the client agree to charge a fixed dollar amount for a service A fee as a percentage of revenue, where the agency takes a slice of the total in exchange for services At first…

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If you’re in the business of auto parts and accessories ecommerce – or just ecommerce in general – Twitter can be a great place to find out about news, new tools and software, and pick up some tips. The following list of ecommerce profiles is listed in no particular order, and is not meant to…

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Optimizing your site’s “tags” is an SEO basic, and while perfectly optimized HTML titles and META description tags are not going to make your auto parts ecommerce site rank #1 on Google, they can definitely help your site. Updated tags can improve rankings, and they’ll also help you generate more clicks from Google and Bing…

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If you’ve ever seen a hat or t-shirt with a company logo on it, you’ve seen branded merchandise. And, you see a lot of people wearing Nike branded clothes (for example), you would logically assume Nike is a big brand. So, what if you could get people wearing your company’s brand at car shows, swap…

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Many small and mid-sized ecommerce companies struggle with the following question: Should we hire an agency or add marketing staff? While the two options aren’t mutually exclusive, this article will offer our perspective as an agency, as well as our observations about in-house staff from our side of things. Both options have pros and cons,…

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A customer asks “Why should I buy your X instead of one from your competitor?” What do you say? And, importantly, how do you know that your response is effective? Experienced salespeople and marketers understand the importance of messaging – how you explain what it is that your product does better than every other product.…

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