Auto Parts Advertising
What’s A Good ROAS In Parts And Accessories Advertising?
Auto parts and accessories manufacturers and retailers that advertise need to understand return on ad spend (ROAS). In this three-minute video, Spork Marketing Founder Jason Lancaster quickly explains: The video is just 3:27 long – check it out!
Read MoreThe Holiday Selling Season Starts In August Now?
According to a Gallup poll, 41% of adults in the United States are starting their holiday shopping this year before November…
Read MoreParts Marketing Idea – Forum Sponsorship
In the world of automotive enthusiasts, online forums are immensely popular (and have been for over a decade). With their frequent niche focus and affordable advertising rates, they can be a great auto parts marketing tool. However, if you’re not up to speed on forum advertising best practices, they can also be a huge waste…
Read MoreAuto Parts Marketing Idea – Hold Your Own Car Show
Whether you’re in the business of manufacturing auto parts, retailing parts online, or retailing parts in your local market, a car show can be an effective and affordable way to market your company. Car shows tend to draw hard-core automotive enthusiasts who are influencers on social media, car shows often garner media coverage, and they’re…
Read MoreGoogle Advertising For Auto Parts – 5 Oddball Tips
With more than a decade of experience managing Google Ads campaigns for auto part and accessories companies, we thought we’d share some of the oddball tips and tricks we have picked up along the way. If you’re in charge of advertising at your company, you might find at least one of these tips helpful.
Read MoreThe Importance Of Call Tracking In Online Advertising
A basic explanation of Spork Marketing’s call tracking system. Using unique tracking phone numbers is a great way to maximize ad spend.
Read MoreHow To Buy Digital Advertising Without Losing Your Shorts
There’s an army of advertising salespeople pushing digital advertising options. They will talk about how “limited” or “exclusive” their opportunity is, how lucky you are that they have a slot open, and so on. These salespeople will often push banners in online magazines, forum sponsorships, upgrades for premium listing, and packages that combine online and…
Read MoreAffiliate Marketing For Auto Parts Brands – Pros And Cons
Affiliate programs come in all shapes and sizes, but the basic concept is simple: Independent parties will help you sell your parts, and you’ll give them a percentage of the sale for their trouble (see graphic below). Conceptually, it seems like a win-win. In practice, affiliate programs can be hit or miss. Here’s our assessment…
Read MoreCan You Manage Google Ads In-House?
Here’s a question we get from time to time: Why should our company hire an agency to manage ads? Why not just manage the ads in-house? Short Answer: While managing ads in-house is easier now than it’s ever been before, there’s still a lot of value in hiring an outside expert. Agencies like ours can…
Read MoreWhat’s The Difference Between SEO And PPC?
Here’s a basic question that a lot of people have for us: What’s the difference between SEO and PPC? In the screenshot of Google search results below, all the ‘green’ stuff is advertising, and all the rest is SEO.
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