auto parts and accessories Archives

Miva: Ecommerce Without Growing Pains

A lot of part and accessory brands are looking for an ecommerce platform that: One option that does all of the above is Miva. Miva describes itself as an enterprise-grade ecommerce platform that focuses on large, mid-market merchants. For companies in the parts and accessories industry, that means helping to manage huge catalogs, making sure…

Why Year-Make-Model (YMM) Pages Are Usually a Bad SEO Strategy

At first glance, creating a bunch of Year-Make-Model (YMM) pages might seem like a great SEO strategy. After all, YMM is how many people think about their vehicles. Shouldn’t your website match how customers search? Not so fast. In our experience working with aftermarket parts and accessories retailers, the “build lots of YMM pages” approach…

The Best Selling Auto Parts On eBay

eBay is one of the world’s largest automotive parts and accessories ecommerce platforms. Whether you’re a parts manufacturer with a global footprint or a small reseller just getting started, eBay is worth your time. What follows is an outline of the best-selling types of parts and accessories on eBay, plus some auto industry specific recommendations…

New Tool Lets Your Customers View Your Products In 3D

We recently learned about a 3D product configuration and augmented reality tool from Protex, and we were impressed: The best part? The tool doesn’t cost as much as you probably think it does. For the right application, it will pay for itself pretty quickly, in fact. This is obviously something many parts and accessories manufacturers…

As Consumers Allocate More Dollars To Travel, Accessories Demand Softens

Since January 2022, we’ve noticed a general softening in auto accessory demand. Here are the reasons, and what it means for the rest of 2022.

Quick Prop 65 Guide For Online Parts and Accessories Retailers

If you’re an online retailer of parts or accessories, you’ve undoubtedly heard of Prop 65. Basically, it requires anyone selling products that contain lead, phthalates, asbestos, or any other chemicals found on the California Prop 65 Chemical list to notify California consumers before they make a purchase. Here’s some detailed information for retailers along with…

7 Tips For Reducing Shipping Costs On Auto Parts

Shipping is often a ecommerce company’s greatest expense. Therefore, anything your company can do to keep shipping costs down will have a big impact on profits. Here are seven of our best tips for reducing ecommerce shipping and fulfillment costs.

Affiliate Marketing For Auto Parts Brands – Pros And Cons

Affiliate Marketing for Auto Parts Pros and Cons

Affiliate programs come in all shapes and sizes, but the basic concept is simple: Independent parties will help you sell your parts, and you’ll give them a percentage of the sale for their trouble (see graphic below). Conceptually, it seems like a win-win. In practice, affiliate programs can be hit or miss. Here’s our assessment…

Building An Auto Parts Ecommerce Site With BigCommerce, Shopify, or 3dcart

When it comes to building an auto parts ecommerce website, there are quite a few platform options to choose from. We maintain a list of different platforms here, but you can basically divide all auto the platforms into three categories: Platforms purpose built for OEM parts and accessories Platforms purpose built for aftermarket parts and…

Parts Insider Interview Series – Unified Commerce EBIZPLATFORM

In today’s Parts Insider Interview, we’re talking with Chris Leebelt, CEO & CIO of EBIZPLATFORM. EBIZPLATFORM is a Unified Commerce Platform for Manufacturers and Suppliers of complex products (like auto parts). It offers businesses a way to simplify the data management process and enable ecommerce with an available API that offers almost limitless capabilities.