Posts Tagged ‘aftermarket parts marketing’
Insider Interview Series – ShowMeTheParts, Branded Catalogs For Aftermarket Parts Suppliers
Today, we’re talking with Ronald Garand, Vice President of Vertical Development about the company’s product, ShowMeTheParts. Advertised as, “All the information you need to find the correct part for every application,” this up-to-date, public parts catalog is a big success. ShowMeTheParts accounts for 70% of Vertical Development’s sales and has averaged 25% growth yearly over…
Read MoreGetting Started – Deciding Which Auto Parts and Accessories to Sell Online
Choosing which auto parts and accessories to sell online is about evaluating: What parts you have access to What the market pricing is for the parts you have access to, and how that compares to your wholesale pricing Most importantly, the market niche you want to attack Here’s a quick guide to choosing which parts…
Read MoreThe Fastest Growing After-Market Part And Accessory Segments
When I reviewed the 2013 SEMA annual marketing report a few weeks ago (which I wrote more about here), a table in the first few pages of the report caught my eye. Essentially, this table tallied the annual revenue of after-market parts and accessories by segment. Without revealing specific numbers (SEMA wants you to pay…
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