Posts Tagged ‘ad buys’
How To Buy Digital Advertising Without Losing Your Shorts
There’s an army of advertising salespeople pushing digital advertising options. They will talk about how “limited” or “exclusive” their opportunity is, how lucky you are that they have a slot open, and so on. These salespeople will often push banners in online magazines, forum sponsorships, upgrades for premium listing, and packages that combine online and…Read More
How Long Does It Take To Test Auto Parts Advertising?
Trying out new advertising opportunities is always a good idea – you never know what works until you give it a shot. The question is, how long does it take to determine if advertising works or if it’s a waste of money? To answer this question, you’ll need to do two things.Read More
5 Tips to Get the Most Out of Your Website Advertising
Advertising is brutally simple, at least in concept: Come up with a message Blast that message on a particular ad medium Measure the results Refine and repeat The trouble is, most advertisers struggle with steps 1, 3, and 4. Coming up with a message requires research and testing. Measuring results requires analysis. Refinement requires all…Read More