Increased Call Volume With A Simple Exit Overlay
We've left this case study up to remind people that exit intent is a great tool in any marketing toolbox.
An online replacement parts retailer has a lot of success selling parts to inbound callers. They asked us to look for ways to increase call volumes.
After initially configuring the exit intent overlay, we noticed a solid (but not spectacular) 10% increase in call volumes.
We ran a series of A/B tests to identify the best performing message for our exit intent overlay, and overall call volumes have increased 40% as a result.