Spork is going to hit the 20 year mark this year, and we’ve seen a lot of changes in the world of online marketing (way too many to…
Web Analytics 101 – What You Must, Should, And Could Be Tracking
The importance of tracking and web analytics is well understood. However, despite the consensus, a lot of online parts retailers aren’t tracking what they should be. From neglecting call tracking and campaign-specific URLs…
A Good List of Hidden Ecommerce Website Costs
An article posted on PracticalEcommerce.com last week did a good job of enumerating some of the hidden costs of owning and operating an ecommerce website. While I’d encourage you to…
The Awesome Power of Reddit For Automotive Marketers
Whether you’re an auto part manufacturer or a retailer, you need to pay attention to Reddit. Not only is it a great source of website traffic, it’s also a great…
National Auto Parts Advertising Costs by Medium – A Quick Overview
Thinking about a national ad campaign for your auto parts brand or website? Here’s some pricing info for a handful of common advertising mediums that parts manufacturers and major retailers…
The Power of Conversion Rate Optimization (CRO) For Automotive Ecommerce
If you own or manage an automotive ecommerce site, Conversion Rate Optimization (CRO) should be at the top of your mind. In this article, we explain what CRO is and…
Beware PPC Management Firms Who Want To Own Your Data
When you hire a pay-per-click management firm, we believe you have some specific rights as a client: You have the right to understand the managed account structure and layout, keyword…
Auto Parts Affiliate Marketing Myths
For reasons that aren’t entirely clear to us, there are pervasive myths about affiliate marketing need disputed. Some of these myths are perpetuated by the “get rich quick” crowd, and…
Outsourcing Online Marketing? Numbers to Consider.
Joshua Steimle, the founder of MWI Digital Marketing, wrote an interesting article for Forbes.com about outsourcing online marketing that’s worth checking out. While we liked most of the post (and…