Parts Insider Interview Series – Jazva, Streamlining Multi-Channel Retail Operations

This is our latest post in Spork Marketing’s Parts Industry Insider Interview Series. Today, we’re talking with Ryan Elich, director of sales at Jazva. This innovative company provides cloud-based ecommerce solutions for online merchants who want to fast-track their ecommerce future and need the functionality to handle high volume B2B and B2C sales. Jazva offers mid-sized ecommerce retailers and manufacturers an opportunity to automate their entire operation. The advanced functionalities of their all-in-one tool streamlines and unifies inventory, accounting, and marketplace operations in a multi-channel product.

Ryan Elich, Sales Manager at Jazva

Here’s our interview with Ryan:

Can you describe your product/service as if I knew nothing about it or the market?

Sure. Jazva is an all-in-one ecommerce solution for online sellers. We handle everything from purchasing and receiving to listing and shipping.

There’s typically a lot of manual work involved when selling on multiple channels and marketplaces. What our software does is automate these processes, so sellers can focus on growth instead of manually adjusting inventory or listing products one by one.

What’s your standard ‘elevator pitch’ for your company?

Jazva simplifies, streamlines and centralizes daily operational processes, so businesses no longer have to juggle multiple sites and disconnected software.

Can you tell us briefly about your parts industry experience?

Well, our first handful of larger accounts were automotive. It really made me pay attention to the industry. Since then I would say its easily my favorite vertical. I personally now have a lot of interest in the auto parts industry, outside of work.

A large chunk of our customer base is in the parts industry, and 90% are aftermarket auto parts and accessories. We have been selling to parts industry customers for over 5 years now, and we actually exhibited at SEMA in 2016.

What is your favorite part about your job?

Understanding a customer’s needs and providing a solution that can help them achieve their goals. It’s always a great feeling to have a customer that is SO happy with us — that they want to refer their friends.

Are there any common misconceptions that people have about the products or services you offer?

I guess the most common misconception is that we will run the business for them. Meaning, we will do the listings, print out their orders, etc. Rather, we are providing them with a platform.

When you’re talking to potential customers, what are the 3 most important things you want them to know?

I would want any and all potential customers to know that:

1. We’re reliable.

2. We’re experienced.

3. We would eliminate multiple softwares.

What do you attribute to your company’s success?

A few things so far:

  • Our team’s passion to provide a reliable solution to not only help our customers’ needs but also aid in their growth.
  • The constant effort to provide reliable solutions for the ecommerce and wholesale markets.

How long has your company been in business?

Although the development of the software started 14 years ago, we’ve been in business for 6 years. The software was built by our founder in the early 2000s to support his three ecommerce businesses, and as ecommerce evolved, he added more automation and API integrations into it.

Where do you see the market for your product/service moving over the next 5 years?

As more sellers transition into online multi-channel selling, I see the market growing substantially, especially in the eCommerce side. I also expect to see more B2B and manufacturer-to-customer type business models to start looking for robust platforms like Jazva.


If you’re an online parts retailer who is looking to increase sales by reaching a larger audience, you don’t need to find more time to do it. Jazva gives you a single gateway to multi-channel ecommerce. You can list, ship, and sync inventory from one platform.

More Content

Should You Use AI Writing Tools In Parts Marketing? 3-Minute Video Guide.

AI Writing Tools for Parts and Accessories Marketing

In this three-minute video guide from Spork Marketing, Jason Lancaster talks about AI writing tools and whether or not you should use them to write…

Read More

The Best Third-Party Review Platforms For Parts And Accessories Ecommerce

One of the keys to selling auto parts and accessories online is trust. Trust comes from a strong brand, a nice-looking website, and lots of…

Read More

Domain Name And Hosting FAQs

If you are creating a new website or reconsidering your existing domain name and hosting arrangement, this post is for you. We cover the basics…

Read More
Auto parts in the cardbox. Automotive basket shop. Auto parts store.