Web Analytics and Marketing Tracking Services
There’s an old expression that Internet marketers live and die by – “You can’t manage what you can’t measure.”
We provide analytics and marketing tracking consulting services for all of our clients on some level, but if you’re looking for a dedicated team to track everything that happens on your website (and everything that your marketing is doing), we have a system for you.
Our systems and processes can accurately measure or track:
Everything on your website. Every person that visits your website, what they do when they’re on your site, where they click, how long they read each page, etc. If it happens on your site, we can track it.
Every phone call you get, what marketing piece was responsible for the call, how long the call lasted, the phone number of the person calling, and we can provide you with a near instantaneous alert when the call is completed (so you can track the performance of your sales team).
The ROI of every online advertisement you make.
Sure, sure, we can’t track everything. Most of what we do is track-able, but there are a few things (word of mouth, press mentions, etc.) that are still difficult to track. However, if we know how to measure everything else, we can often provide you with reasonable estimates of the value of the “intangibles.”
Contact us to discuss tracking your current marketing efforts – our initial consultation is free of charge.