Websites
Domain Name And Hosting FAQs
If you are creating a new website or reconsidering your existing domain name and hosting arrangement, this post is for you. We cover the basics to help you understand how to choose your domain name and your hosting. What’s A Domain Name?What Advice Can You Give Me For Selecting A Domain Name?What Is Hosting And…
Read MoreShopify vs. BigCommerce vs. WooCommerce – Which Is Best For Parts And Accessories Ecommerce?
Shopify, BigCommerce, and WooCommerce all have their own claim to fame: When it comes to selling parts and accessories online, all three of these platforms have their strengths and weaknesses. In this article, we’ll highlight what we think differentiates these three from a parts and accessories ecommerce perspective.
Read MoreConversion Rate Optimization For Auto Parts And Accessories
In this video, Spork Marketing President Jason Lancaster talks about why conversion rate optimization (CRO) is important for auto parts and accessories eCommerce, as well as our general approach to offering CRO services. We’ve summarized the video below, and you can visit our CRO services page to learn more about what we do. What Is…
Read MoreRedesigning Your Ecommerce Website? Here’s The Best Practice Process
Website redesigns can be perilous: Redesigning an old, out-of-date site is usually really smart, but sometimes old and out-of-date sites are surprisingly effective. Redesigns typically impact organic search traffic and rankings. Sometimes, the impact is positive. Sometimes it isn’t. Redesigns that don’t incorporate data and consumer research usually don’t work well. Many companies have experienced…
Read MoreWhen It Comes To Selling Parts Online, Site Speed Is Crucial
Racers love the expression “speed is life.” It’s a mantra – a simple phrase that reminds every driver that going faster is the key to success. And as it turns out, speed is life in both racing and ecommerce. A volume of data from well known marketing nerds like Neil Patel, website service providers like Cloudflare,…
Read MoreBuilding An Auto Parts Ecommerce Site With BigCommerce, Shopify, or 3dcart
When it comes to building an auto parts ecommerce website, there are quite a few platform options to choose from. We maintain a list of different platforms here, but you can basically divide all auto the platforms into three categories: Platforms purpose built for OEM parts and accessories Platforms purpose built for aftermarket parts and…
Read MoreHow To Build Your Own Content Operations Platform (Content Hub)
As a marketing agency, we generate a lot of content. Over the years, we’ve used various processes to manage the ideation, creation, review, and publication of all the content we generate. For a long time, we used GatherContent for this, but things changed with that tool recently and we had to either: Change all our…
Read MoreWhat Do You Need to Have A Successful Auto Parts Ecommerce Website?
If you’re thinking about starting an auto parts ecommerce business, you’re probably wondering about a lot of things. Some of the most common questions we get from people launching a business are:
Read MoreDo You Need SEO, Or Do You Need A Better Website?
Every so often a potential client with a poorly converting website asks for search engine optimization (SEO) services. We want to give people what they ask for, but we know that finding a way to bring more visitors to a poorly converting website isn’t going to help. Sometimes the problem isn’t that people aren’t finding…
Read MoreFree SEO Tip – Make Your Site Faster With Optimized Images
User experience – particularly when it comes to website speed – is critical to both conversion rate and search engine optimization (SEO). Faster websites tend to sell more parts, and they also tend to rank better. There are several ways to speed up your site, but one of the easiest ways is to follow these image optimization…
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