Spork Marketing

Pop quiz: It’s 1998. You’ve just started your very own business. What’s the single best way to advertise to the public?
Answer: The Yellow Pages.
For decades, the Yellow Pages were THE place to find a local business. Need a plumber? That’s under “P.” Some people would call the number from the biggest ad on the page. [...]

As some of you may or may not know, I got married on Friday, October 3rd. It was a great ceremony, and Sara and I couldn’t be happier.
Big thanks to everyone who attended, our kind and generous families, and all our well-wishers (including quite a few clients - thank you).
Tuesday, Sara and I begin a [...]

The what, how, and why of creating a Facebook page for your business.

Bidding for work on Elance can be a good use of your time provided you understand some of the basics.

I know, I know, I’m always harping on the benefits of creating a blog. Up until this point, however, it’s mostly been about me giving advice without giving any real support. So how about a mini-case study then?
La Jolla Independent BMW is located in San Diego, California. They specialize in general BMW service and repair. [...]

We created four election countdown widgets - two for Obama and one each for McCain and Palin. It’s a proof of concept and hopefully a marketing and link-building tool.

As we all know, “branding” is about cultivating positive feelings towards your product or service. “Branding” can come in many different forms, and that makes it hard to quantify. Consider your local Starbucks. When I order a coffee, the sizes I request are called “small,” “medium,” or “large.” However, when the barista repeats my order [...]

I’m amazed by the current state of internet video. While professional video production companies struggle to have their best efforts noticed by the masses, poorly produced and low quality videos made by consumers go “viral” every day and enjoy millions of views.
There are exceptions to this rule of course, but the key lesson here is [...]

I get a lot of questions about why I chose “spork” for our company name and logo.
There’s no sentimental reason for choosing a spork - instead it’s just a fun word for a utensil that symbolizes efficiency, simplicity and effectiveness. Since this is what our marketing firm stands for, the spork seemed to represent our [...]

As an American Express card holder, I just received a stylish little package of “Online Marketing Tips” flash cards. Intrigued, I carefully reviewed each. While the information was incredibly basic, most of it was accurate and useful. Unfortunately, there are a couple of recommendations made by AMEX that I have to disagree with.

My free online [...]