Posts Tagged ‘costs’
What’s A Good ROAS In Parts And Accessories Advertising?
Auto parts and accessories manufacturers and retailers that advertise need to understand return on ad spend (ROAS). In this three-minute video, Spork Marketing Founder Jason Lancaster quickly explains: The video is just 3:27 long – check it out!
Read MoreShopify vs. BigCommerce vs. WooCommerce – Which Is Best For Parts And Accessories Ecommerce?
Shopify, BigCommerce, and WooCommerce all have their own claim to fame: When it comes to selling parts and accessories online, all three of these platforms have their strengths and weaknesses. In this article, we’ll highlight what we think differentiates these three from a parts and accessories ecommerce perspective.
Read MoreOne Way Inflation Is Impacting Auto Parts Sales – Reduced Brand Preference
For years, we at Spork have seen firsthand that auto parts and accessories consumers have strong brand preferences: For replacement and maintenance parts, consumers are typically drawn towards OEM and/or premium brand names over concerns about quality and reliability For accessories, consumers are drawn toward brands with clear identities and values, as accessorizing a vehicle…
Read More7 Tips For Reducing Shipping Costs On Auto Parts
Shipping is often a ecommerce company’s greatest expense. Therefore, anything your company can do to keep shipping costs down will have a big impact on profits. Here are seven of our best tips for reducing ecommerce shipping and fulfillment costs.
Read MoreThe High Cost Of Revenue-Based Marketing Fees
There are two ways that most marketing agencies charge for their services: A fee for a service, where the agency and the client agree to charge a fixed dollar amount for a service A fee as a percentage of revenue, where the agency takes a slice of the total in exchange for services At first…
Read MoreSpork Marketing’s 2018 Auto Parts Ecommerce Shipping Survey Results
Our 2018 shipping survey is completed, and the results are below. We’ll start by explaining why we created this survey and what we hoped to learn, and then highlight some of the key takeaways from our data.
Read MoreBudget Parts Marketing Tip: Social Media Is Almost Free
Social networks are cheap internet marketing tools…as long as your time is free.
Read MoreAdvertising Auto Parts and Accessories – Strategy and Budget Overview
Advertising is integral to ecommerce growth and success. While there are certainly companies that have managed to grow without any advertising, this is the exception rather than the rule. So, if you sell auto parts and accessories online (or you manufacture them) and you want to grow, the questions are:
Read MoreShould You Redesign Your Auto Parts Website?
Over the years, we’ve written a bit about website design and redesign. It’s a big topic that comes up over and over again, and one that business owners shouldn’t consider lightly. Website design is an investment, but when it’s done right, you can make money on that investment. Here we bring you some of the…
Read MoreWhat Every E-Tailer Should Know About Negotiating Shipping Rates
Here’s a secret: UPS, FedEx, and US Postal Service shipping rates are not set in stone. These carriers want your business, and for larger retailers, they’re often willing to negotiate rates. In fact, negotiating shipping rates is so common that there are entire companies dedicated to doing it for you. However, if you prefer to…
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