How To Build Your Own Content Operations Platform (Content Hub)

How to build a content hub

As a marketing agency, we generate a lot of content. Over the years, we’ve used various processes to manage the ideation, creation, review, and publication of all the content we generate. For a long time, we used GatherContent for this, but things changed with that tool recently and we had to either: Change all our…

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Quick Auto Parts Ecommerce Tip – Contact Customer and Verify Fitment

matching puzzle pieces -exact fitment

No one – not manufacturers, not distributors, not retailers, and definitely not consumers – likes dealing with a part or accessory return. Returns are a hassle, and even if you charge a restocking fee, returns are typically a net loss. So, to maximize profits and minimize hassles for you, your supplier(s), and your customers, it’s…

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The Best Selling Auto Parts On eBay

Selling Auto Parts on eBay

Selling auto parts on eBay can be a good way to increase revenue. While it’s not necessarily the most profitable place to sell auto parts (most eBay retailers who drop-ship are earning just 2 or 3% profit margins), eBay offers the possibility of substantial sales volumes. Additionally, for start-up parts retailers, eBay can be a…

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Parts Marketing Idea – Offer Branded Merchandise

If you’ve ever seen a hat or t-shirt with a company logo on it, you’ve seen branded merchandise. And, you see a lot of people wearing Nike branded clothes (for example), you would logically assume Nike is a big brand. So, what if you could get people wearing your company’s brand at car shows, swap…

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Quick Tip: Figure Out How Your Auto Parts Website Ranks

Most website owners want to know where they rank for a specific search term on Google or Bing. Meaning, when a potential customer searches Google for “sunroof parts” (or whatever), where is your website? While the value of knowing where your site ranks is attenuated a bit by personalized search (Google changes search results for…

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What Every E-Tailer Should Know About Negotiating Shipping Rates

Here’s a secret: UPS, FedEx, and US Postal Service shipping rates are not set in stone. These carriers want your business, and for larger retailers, they’re often willing to negotiate rates. In fact, negotiating shipping rates is so common that there are entire companies dedicated to doing it for you. However, if you prefer to…

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