Posts Tagged ‘outsourcing’
The High Cost Of Revenue-Based Marketing Fees
There are two ways that most marketing agencies charge for their services: A fee for a service, where the agency and the client agree to charge a fixed dollar amount for a service A fee as a percentage of revenue, where the agency takes a slice of the total in exchange for services At first…
Read MoreParts Insider Interview Series – Insignia Group, Vehicle Personalization Consultants
In today’s Spork Marketing’s Parts Industry Insider Interview Series post, we’re talking with David Copp Stringer, founder and president of Insignia Group. Insignia Group consults with and teaches dealerships how to develop a successful vehicle personalization process. Here’s our interview with David.
Read MoreWhat eTailers Need to Know About Ecommerce Fraud {Infographic}
Auto parts etailers are selling sought-after products, which means crooks are actively working the system to scam you for free product. While a certain amount of fraud is a cost of doing business, there are some things every etailer can do to reduce fraud.
Read MoreAuto Parts Ecommerce: How To Collect Payments
If you’re selling auto parts and/or accessories online, you need a method of collecting payments. This article explains the basics, and offers some advice as well. If you’re new to ecommerce, this post is for you.
Read MoreEcommerce Businesses: Hire Marketing Staff Or Hire An Agency?
Many small and mid-sized ecommerce companies struggle with the following question: Should we hire an agency or add marketing staff? While the two options aren’t mutually exclusive, this article will offer our perspective as an agency, as well as our observations about in-house staff from our side of things. Both options have pros and cons,…
Read MoreFour Crucial Tips For Choosing An Ecommerce Website Designer
While our company offers web design and development services for auto parts ecommerce companies, we don’t take on every project that comes our way. Still, we have a lot of experience with design and development, and we’ve seen what can go wrong. Here are four tips for avoiding the biggest problems that occur during a design…
Read MoreGoogle’s Advice On Hiring An SEO Consultant
Advice from Google and Spork Marketing on finding and hiring the best search engine optimization consultant, with a list of what you should watch out for.
Read More5 Reasons To Talk To A Marketing Firm Before You Hire A Web Designer
When the average person goes to buy a brand new car, they usually don’t stop by the tire shop first. There’s not much sense in buying tires for a car you don’t have, and besides, don’t most new cars come with tires? Yet for some inexplicable reason, people often work with a search engine marketing…
Read MoreDo Not Hire An Automotive Content Writer Until You Read This
NOTE: We know our headline is over the top. But stick with us – we might be able to save you some time and money. Let’s talk about why companies hire automotive content writers: They’re engaged in content marketing in-house, and they need a writer who knows about cars They want to start blogging but don’t have…
Read MoreFive Simple Ecommerce Site Branding Tactics
The word “branding” means different things to different people, largely based on what industry they work in and their job title. To some, branding is advertising without a clear and immediate transactional goal. To others, it’s giving all your products clever names, just as Starbucks calls a large coffee a “venti” rather than a large.…
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