Parts And Accessories Marketing Growth Strategy – Quick And Easy

At Spork, we use a fairly simple marketing strategy to grow our client’s business, and we’re going to share that strategy below. While there are many important details we’re leaving out (mostly for brevity’s sake), the outline should be helpful to anyone charged with growing an auto parts or accessories business. We Need Answers To…

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Vehicle Electrification Trends – Parts And Accessories Sales

Vehicle electrification is underway, with 4+ million EVs on the road in the US by the end of 2021¹ and sales growing rapidly. What does it mean for parts and accessories sales? Should the auto parts and accessories industries expect growth or shrinkage? Will we see demand for certain types of parts or accessories collapse?…

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Selling Parts On eBay, Amazon, And Other Marketplaces

selling auto parts on marketplaces

eBay and Amazon sell a lot of auto parts and accessories. So do Sears.com, Newegg, and Rakuten. All of these sites are open to 3rd party auto part retailers, and many find them to be a great source of additional revenue. Here’s a rundown of each marketplace, with some tips and advice.

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What’s The Difference Between SEO And PPC?

Here’s a basic question that a lot of people have for us: What’s the difference between SEO and PPC? In the screenshot of Google search results below, all the ‘green’ stuff is advertising, and all the rest is SEO.

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Free SEO Tip – Make Your Site Faster With Optimized Images

User experience – particularly when it comes to website speed – is critical to both conversion rate and search engine optimization (SEO). Faster websites tend to sell more parts, and they also tend to rank better. There are several ways to speed up your site, but one of the easiest ways is to follow these image optimization…

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Ask Spork Marketing – What’s The Value Of A Link?

Here’s a question that we’ve heard a few times: Do you have a way of evaluating links and their effectiveness compared to their cost / effort needed to acquire them? Short answer: No. There’s no reliable, proven metric for determining the value of an individual link. This is by design, as search engines don’t want…

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