sales Archives - Spork Marketing

The Pros And Cons Of Selling OEM Parts Online – For Dealerships

When we talk to dealership parts managers, GMs, and owners, they often ask “Why should we sell parts online?” The conversation usually touches on a few points: Dealership parts departments have functioned just fine historically without selling parts online Selling parts online is more complex than local wholesale and over-the-counter business Online parts margins are…

Parts And Accessories Marketing Growth Strategy – Quick And Easy

At Spork, we use a fairly simple marketing strategy to grow our client’s business, and we’re going to share that strategy below. While there are many important details we’re leaving out (mostly for brevity’s sake), the outline should be helpful to anyone charged with growing an auto parts or accessories business. We Need Answers To…

Is The Wholesale Sales Channel A Dead End?

The parts and accessories industry is built around the manufacturer-distributor-jobber/retailer paradigm. And while there are lots of reasons to love the wholesale side of the parts and accessories business, there’s also a problem with wholesale: Direct to consumer (D2C) brands are where all the growth is. Direct to consumer brands have seen double digit annual…

Why Your Auto Parts Store Should Accept AMEX

There’s a long list of companies that don’t want to accept American Express (AMEX), including a lot of auto parts and accessories etailers. AMEX charges hefty fees, their chargeback policies are skewed in the customer’s favor, and they can be difficult to work with whenever there’s a dispute. Compared to VISA and MasterCard, AMEX is…

Parts Insider Interview Series – Insignia Group, Vehicle Personalization Consultants

In today’s Spork Marketing’s Parts Industry Insider Interview Series post, we’re talking with David Copp Stringer, founder and president of Insignia Group. Insignia Group consults with and teaches dealerships how to develop a successful vehicle personalization process. Here’s our interview with David.

The Best Selling Auto Parts On eBay

Selling auto parts on eBay can be a good way to increase revenue. While it’s not necessarily the most profitable place to sell auto parts (most eBay retailers who drop-ship are earning just 2 or 3% profit margins), eBay offers the possibility of substantial sales volumes. Additionally, for start-up parts retailers, eBay can be a…

5 Ways To Fight Credit Card Fraud in Parts Ecommerce

Credit card fraud has always been an issue in ecommerce, but – lately – it seems to have increased. We’ve heard this from our clients, and recent news reports have mentioned this as well. So, in response to these reports, we’ve put together a comprehensive guide to preventing credit card fraud for auto parts and…

Drop-Ship Auto Parts Sales Via Amazon Just Got Harder

Selling auto parts and accessories on marketplace sites like Amazon, Jet, eBay, or Walmart.com can be a great way to sell a large volume of product for a small (but consistent) profit margin. It’s a tricky business to get into, but it’s definitely working for quite a few companies that drop-ship their products. However, a…

3 Auto Parts Promotional Offers That Won’t Run Over Your Profits

Shoppers are always looking for a deal. Research shows that discount codes and promotional offers can drive customers to your site and boost sales, which shouldn’t come as a surprise. The trouble is, special offers can kill profitability (especially for smaller etailers that are dependent on drop-shipping). But we have good news: There are coupons…

How To Track Part Sales Back To An Online Video

A wise man once said something akin to “I know I’m wasting half my advertising budget, I just don’t know which half.” If you’re an auto parts manufacturer or retailer who’s invested in online video, you can probably relate to this complaint. For most companies investing in online video: You know people are watching your…