Web Analytics 101 – What You Must, Should, And Could Be Tracking

An auto part and accessory retailer's guide to web analytics and tracking

The importance of tracking and web analytics is well understood. However, despite the consensus, a lot of online parts retailers aren’t tracking what they should be. From neglecting call tracking and campaign-specific URLs to failing to use Google Analytics to its full potential, there’s a lot that could be done to improve tracking on your average auto parts…

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