Posts Tagged ‘bounce rates’
What Are Traffic Sources? Google Analytics For Beginners
Previously, we talked about the differences between Google Analytics users, sessions, and pageviews. Now, we’d like to discuss how you can use Google Analytics to determine your website’s traffic sources. Of all the data stored in Google Analytics, traffic source data is perhaps the most valueable.
Read MoreAsk Spork Marketing: Why Is My Website’s Bounce Rate Going Up, And How Do I Fix It?
An auto parts ecommerce client recently asked: “Looking at analytics, I noticed our site’s bounce rate is going up. Why is this happening, and what can we do to fix it?” The short answer: There are many factors that impact bounce rate. It’s rarely just one thing. You’ll have to do some analysis and see…
Read MoreOnline Video and Website Engagement
Website engagement is critical in ecommerce, particularly on key landing pages like the homepage, important category pages, and popular products. We say engagement is critical because: There’s a nearly direct correlation between landing page engagement and conversion rates. If you can make your landing pages more engaging, your conversion rates are going to go up.…
Read MoreSeven Ways To Reduce Bounce Rates and Improve Search Engine Rankings
Online marketing is full of misconceptions. One of the biggest is that search engines are designed to rank websites by looking at backlinks, title tags, etc. This is false.
Read More